Experience

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  Yedla Hotels

  • Winter Garden, Florida, United States

  • Manager, Digital Marketing & Activations

    • Jan 2023 - Present
    • Winter Garden, Florida, United States

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  OKCREATORS

  • Greater Orlando

  • Co-Founder & Chief Marketing Officer

    • Jan 2020 - Present
    • Greater Orlando

    Spearheaded the creation of OKCREATORS—a by fans, for fans live events and promotions company dedicated to connecting fans to the artists they love. Established and directed a team of 6 in event production, branding, marketing collateral development, public relations, and business development relationships.RESPONSIBILITIES:• Plan and manage logistics for all events from conception to execution• Lead ideation process for artist promo events including MUSTB and BROOKLYN• Research trends and innovative practices to integrate into future events to increase engagement• Increase event exposure by posting events to local and Facebook groups• Responsible for all aspects of vendor management (researching, quotes, and contract negotiations)• Manage @okcreators social media channels (Instagram, Twitter, Facebook, TikTok) with a combined 6,000+ followers and 217K likes• Strategize and ideate social and fan engagement content including artist quizzes, TikTok filters, fan activations and more• Engage in digital marketing campaigns for artists including VANNER, VERIVERY and OMEGA X• Monitor and analyze social media trends in blogs, social networking sites, and new technology• Research and identify key influencers, creators, YouTubers, bloggers, and media publications for the purpose of building strong relationships and relevant partnershipsKEY CONTRIBUTIONS:• Developed and executed a global social media strategy across 6K followers on Instagram, Twitter and Facebook; resulting in an overall increase in engagement by 32.3%• Coordinated company’s first artist promo event, a dance workshop in Orlando, Florida, taught by international K-pop sensation MUSTB with 100+ fans in attendance• Collaborated with AEG Presents to host a social media giveaway for 2 tickets to see VERIVERY on tour; resulting in 10.7K impressions across all social platforms (Instagram, Twitter, Facebook)

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  Paramount Hospitality Management™

  • United States
  • Hospitality
  • 1 - 100 Employee

  • Consumer Engagement Specialist

    • Sep 2022 - Nov 2022

  • Social Media & Marketing Associate

    • Dec 2021 - Sep 2022

    Hired as the second social media associate on the team to ensure that Paramount Hospitality Management (PHM) and its resorts initiate and maintain a leading edge in e Commerce, social media, reputation management and marketing strategies, relative to each resort's competitive set and the industry.RESPONSIBILITIES:• Spearheaded content creation for 5 brands across 15+ social channels, increasing overall engagement on all social platforms by 12%• Implemented and maintained content and editorial calendars of all promotions and managed creation, conception and writing of organic social media content, asset sourcing and email campaigns• Coordinated and oversaw amenities, activities, and special events of all hotels within portfolio for the planning, creating and maintenance of photo shoots, content creation and promotions; and maintained asset libraries• Managed influencer partnerships to create brand exposure and brand consistencyKEY CONTRIBUTIONS:• Spearheaded rebranding initiative that elevated presence on social media as a stand-alone brand• Built and deployed 87 email marketing campaigns across five total properties using Revinate, generating $2.1M in revenue• Assisted with influencer relations, public relations promotional outreach, and product-gifting

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  EnVi Media Group

  • Social Media Intern

    • Sep 2021 - Apr 2022

    Recruited as an intern for Envi Media Group – a by fans, for fans pop culture platform to assist the social media team in creating content strategy, developing brand awareness, generating inbound traffic, and cultivating a global, online identity.RESPONSIBILITIES:• Developed, curated, and posted engaging content for social media sites to expand Envi’s presence and drive traffic to website• Maintained and communicated the Envi brand voice across all social media channels• Engaged with fan communities by responding to comments, liking posts & sourcing hashtagsKEY CONTRIBUTIONS:• Grew engagement by 55.5% and increased impressions by 249% across all three platforms in five (5) months• Increased impressions on Twitter from September 28, 2021, to April 4, 2022 by 265.4% and doubled number of posts on platform

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  Insomniac Events

  • Orlando, Florida, United States

  • VIP Operations - EDC Orlando 2021

    • Nov 2021 - Nov 2021
    • Orlando, Florida, United States

    Selected as one of only 36 VIP ambassadors within the Enhanced Experiences department for EDC Orlando 2021. Provided a welcoming and exciting experience for VIP Headliners entering “CircuitGROUNDS” through several activations.RESPONSIBILITIES:• Distributed pre-purchased packages and promotional items to VIP Headliners• Remained knowledgeable of festival grounds including stages, vendors, water stations, medical tents and info booths• Checked VIP Headliners in at the Concierge Booth and incentivized GA/GA+ Headliners to upgrade to VIP packages for a more streamlined and enhanced experienceKEY CONTRIBUTIONS:• Performed load-in and load-out of design elements and props for VIP all areas and activations (KineticFIELD, CircuitGROUNDS and NeonGARDEN)• Operated several activation stations within VIP area including Unity Postal Service, where I interacted with over 1,000 guests

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  UCF Housing and Residence Life

  • Resident Assistant

    • May 2018 - Dec 2019

    • Responsible for building an inclusive community on the assigned floor/building and around the community.• Implemented and assisted with the assessment of the residential curriculum, which was focused on four key concepts: Community Engagement, Self-Awareness, and Equity & Inclusion.• Responsible for various administrative tasks including, but not limited to: incident report writing, inventories, health and safety checks, time sheets, checking e-mail, attending meetings, etc.• Served on a duty rotation, which included maintaining office hours and completing community rounds to ensure the safety and security of the assigned community.

  • Housing Ambassador/Administrative Assistant

    • May 2017 - May 2018

    Recruited to support the department with the execution of all large-scale student events, through tabling and social media communications; resulting in a 21% increase in event attendance.RESPONSIBILITIES:• Lead walking tours that showcased housing communities to prospective students and families during regularly scheduled tour times• Answer any and all questions regarding housing at UCF and positively discuss personal experiences living on campus• Greet visitors and students as they enter the Housing Administration Building• Respond appropriately and helpfully to questions and concerns from students, visitors and families• Refer students, visitors and families to applicable campus resources as needed• Assist with basic office tasks such as preparing mailing, answering phones and making deliveriesKEY CONTRIBUTIONS:• Served as primary staff at tabling events, answering questions and interacting with guests• Collaborated with third-party vendors in the research, selection and ordering of promotional items• Presented to audiences of 200+ students and guests to promote living on campus

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  UCF Athletics Association Inc.

  • Orlando, Florida

  • Fan Development & Experiential Innovation Intern

    • May 2017 - May 2019
    • Orlando, Florida

    Joined the Fan Development & Marketing team to contribute to creating immersive fan experiences through strategic marketing plans that focused on fan engagement, event attendance, and revenue generation.RESPONSIBILITIES:• Created and implemented innovative marketing strategies focused on fan development across print, social and digital channels• Designed promotional materials for distribution both on-campus and in the community• Support the marketing team in developing and implementing effective marketing campaigns across all media platformsKEY CONTRIBUTIONS:• Assisted UCF Athletics Marketing department in the creation and execution of all marketing and fan experience plans for all sports• Created graphics for various media outlets including UCF branded social media channels, the UCF Knights website and local billboards; as well as print materials including advertisements, flyers and newsletters• Organized and attended community and campus engagement events to promote UCF Athletics, resulting in a 54% increase in ticket sales and 1,749 fans at ticked sporting events