Experience

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  Mache Freelance

  • Graphic Designer and Art Director

    • 2007 - Present

    Freelancing has taught me the whole design process, starting from scratch, brainstorming, meeting and presenting to clients, sourcing materials that fits within clients’ budget and executing. Photographing Hostel events, Fashion Shows, and assiting in weddings I have gained a great deal of confidence and learned how to capture the best moments.

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  Prima Toys - The Kid Zone

  • South Africa

  • Digital & Graphic Senior Designer

    • Apr 2017 - Mar 2021
    • South Africa

    Graphic & Web Designer at an e-Commerce/ Retail companyThe Kid Zone sells your kids favourite brands, educational toys and INTEX merchandise at amazing pricesDuties include:• Designing website banners for brands like Barbie, Lego, and other toys as well as monthly camapigns for The Kid Zone (Christmas, Halloween, Back to School themes)• Designing animated Google Banners• Daily emailer sent out to database of 25 000 with hyperlinks of latests products and toys• Updating products in Shopify, adding videos, more images and descriptions• Creating social campaigns• Basic photoshoots• Photo retouching

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  Naspers Limited

  • Cape Town Area, South Africa

  • Senior Graphic Designer at Media 24 Clubs Group (Leisure Books & Mysmartkid)

    • Mar 2015 - Mar 2017
    • Cape Town Area, South Africa

    • Source, develop and shaped the various brands within the Clubs Group (Leserskring/Leisure Books and Mysmartkid/Myslimkind and others) for use across print and web/digital platforms including mobile sites and app platforms.• Took the lead in conceptualising and designing and take concepts through to finished artwork• Maintain the look and feel of electronic media including websites• Manage and developed electronic & printed newsletters, logos, posters, adverts, internet campaigns, email signatures, email banners, web design, web applications.• Handle the creative design and development of all marketing and advertising materials for brands within the Clubs Group.• Set the strategic direction (with the Head of Marketing) for the design requirements of Leserskring & Leisure Books / Mysmartkid & Myslimkind and other digital brands/ebook clubs in line with commercial goals• Source design elements and images within Media24 and externally from stock libraries, local publishers, social influencers/celebrities and Club Members• Work closely with IT team to create designs of new web pages/updates of pages and using CMS, upload, test and roll out new content for each brand to web, mobi and app platforms on a regular basis• Develop and tested creative content solutions in conjunction with the Community Manager• Took account of user experience and paths pertaining to sign-ups and sales as well as the development of funnels, test scenarios and report back to senior management on impact of changes• Develop recruitment artwork and banners for use by Community Manager and media agency• Compile weekly/monthly reports as necessary that I sent out to Management and the CEO.

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  Associated Media Publishing - House & Leisure

  • South Africa
  • Book and Periodical Publishing
  • 1 - 100 Employee

  • Promotions Designer and Graphic Artist for Cosmopolitan; Marie Claire; House & Leisure

    • Sep 2013 - Jan 2014

    Conceptualising promotions and BTL advertorials according to client briefs and firmly reflecting House and Leisure style in designs. Proactively sourcing new conceptual ideas to cold call clients with. Designing presentation mock-ups for client proposals. Monthly online subs updates for the House and Leisure website. Responsible for all mock-ups, advertorials, subscription pages, social media design and store directory for House & Leisure Magazine. During this period I worked closely with the Editor, Art Director and Sales and events Teams. Other responsibilites included monthly uploads of the entire online publication to Zinio and preparing final layouts for print.

  • Group Digital Designer and Online Picture Editor

    • Mar 2012 - Aug 2013

    Create and design all digital content across the six brands mentioned above, including animated banners, online marketing support materials, sales proposals, newsletters, advertorials, special pages and social meidia. Conceptualizing and designing digital campaigns across social media platforms formed part of this position. Online picture sourcing for all the brands for all competitions, articles and presentations. Relevant monthly design and updates for Facebook and Twitter.

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  New Media Publishing - Mikateko Media

  • Cape Town Area, South Africa

  • Graphic Designer and Layout Artist

    • Nov 2011 - Feb 2012
    • Cape Town Area, South Africa

    During this 4 month contract I had to adapt in a fast-paced environment, working on various brands simultaniously, designing ATL and BTL items and editorial pages. This job oportunity included preparing layouts for final art and photo retouching.

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  African Web Science

  • Front-end Web Designer and Graphic Designer

    • Mar 2011 - Oct 2011

    Conceptualizing, designing and presenting websites and other digital elements like banner design and social media. This position included locking up the business.

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  Leftfield - Beyond Advertising

  • Designer

    • Oct 2009 - Sep 2011

    This was my first official job and here I have learnt working under immense pressure, meeting deadlines and to work in a team (with Art Director and copywriter) Dealing with clients, negotiating with suppliers and locking up the business. Because this was a small company, I quickly became a Jack of all trades. During my last few months I was studio manager of the the design team.