Experience

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  Asia Poultry Feeds (Pvt) Ltd.

  • Lahore, Pakistan

  • Head of Sales & Marketing, Asia Feeds (Ltd) Group of Companies (Pak, EU & MENA) LIGHTHOUSE BREAD .

    • Dec 2019 - Present
    • Lahore, Pakistan

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  Bread & Beyond

  • Lahore, Punjab, Pakistan

  • National Sales Manager

    • Dec 2018 - Dec 2019
    • Lahore, Punjab, Pakistan

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  Razziq International

  • Lahore

  • National Sales Manager, Razziq International Group of Companies (Beverages division)

    • Oct 2015 - Dec 2018
    • Lahore

    • Planning of Calendar regarding Sales Volume, Budgets, New product development, Distributor’s Development & Marketing.• Annual calendar planning with regards to marketing campaigns/ customize promos & event participation in coordination with finance department to have these executed on time to support primary sales.• Training & development of sales teams with respect to competition handling, customer handling & distributor handling.• Preparation of viability plans of distributors keeping in views of their respective territory so that to facilitate them to achieve assigned goals.• Handling a team of 02 Regional Manager, 05 Zonal Manager and 13 Area Manager countywide.Training & development of sales teams with respect to competition handling, customer handling & distributor handling.• Preparation of viability plans of distributors keeping in views of their respective territory so that to facilitate them to achieve assigned target. • Export to UAE & Afghanistan is the project which being prepared by me and will be headed by me once executed.

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  PepsiCo

  • Business Unit Manager (Development), Pepsi Cola Bottlers (RBL), Lahore

    • Feb 2013 - Sep 2015

    • Managing retail channel of Key Markets along with National Key Accounts, Local Modern Trade & Channel Key Accounts of H.E.L.T (Hospital, Pharmacies, Educational Institutes, Leisure & Tourism) & H.O.R.E.C.A (Hotel, Restaurant, Clubs, Cafe) channels.• Conversion of competition (CCI Exclusive) buyers/accounts. • Efficiently implemented Key business indicator system in order to improve efficiency on daily basis.• Planning Marketing activities with regards to Local Modern Trade, Bakeries & Modern General Stores Channel to enhance sales and to match competition’s (CCI) Promos & Activities.• Management/Supervision of merchandising officers to have excellent In-store & On-store execution of Primary & Secondary, warm & cold displays.• Apportionment/Management of POS (Point of Sales) material i.e., Display Racks/Gondolas, AVH Signs, Price Tags & beautification of Primary & secondary displays in order to have the customer’s attention to our particular brands to support/enhance sales.• Marketing Executions i.e., Fascia, Canopy, Shop counter, along with Model Shop allocation/qualification/execution.

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  ADAM Holdings

  • Dubai, United Arab Emirates

  • Senior Business Consultant (SME)

    • Jun 2011 - Jan 2013
    • Dubai, United Arab Emirates

    · Pre-business Consultancy (Feasibility studies, Due diligence, Product analysis etc), Business Establishment services and Post Business Consultancy (Strategy Implementation, Execution of business plans, Product development, Monitoring and training of different people involved in execution) · Worked closely with one of the top FMCG companies of UAE i.e., Rani Juice & Dubai refreshment company (Pepsi cola franchise of UAE) with regards to improve their numeric distribution and range availability in UAE.· Excel in CRM (Customer Relation Management) · Building relations with Business association of several countries like Trade associations, Chamber of Commerce and Industrial alliances to generate solid business leads regarding our service range.· Training of employees of the referral partners so that to make them expert enough to guide the clients.· Participation in networking groups like BNI, CEO Club & BBG so that to meet business people to introduce them about services range.

• 

  PepsiCo

  • lahore, pakistan

  • Territory Manager (Key Accounts)

    • Mar 2010 - Jun 2011
    • lahore, pakistan

    • Managed Retail channel along with Key Accounts in HELT (Hospital, Pharmacies, Educational Institutes, Leisure & Tourism) & HORECA (Hotel, Restaurant, Clubs, Café) channels and other Modern Trade Accounts (Super Stores, IMTs) in Lahore.• Focused at In-Store Execution by getting primary visible eye catching spaces to do more sales.• Record development as compare to last year.• To prepare Marketing calendar for ATL & BTL Campaigns and to help other sales team to get planned market share as per given goals.• Converted the best accounts of competition at very viable per case rate.• Successfully managed supply chain problems in peak business time and improved productivity and vehicle efficiency.• Efficiently implemented Key business indicator system in order to improve efficiency on daily basis.• To manage distributors of CPRISUN JUICE country wide.• To guide and help sale teams to achieve quarterly/yearly targets.

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  Nestle S.A.

  • Asst. Key Account Manager

    • Jan 2008 - Feb 2010

    • Development of business related to NPL (Nestle Pure Life).• To ensure quality and service of existing Key Accounts/Priority Accounts of Lahore region.• To lead a team of 14 sales professional.• To maintain dominance of Nestlé in the most competitive markets of Lahore, through timely trade marketing activities.• Improved distributor's profitability and total trade spend of the company.• Successfully managed HORECA (Hotel, Restaurant, Clubs, and Café), HELT (Hospital, Pharmacies, Educational Institutes, Leisure & Tourism) and Modern Trade (Super Stores, International Modern Trade chain stores) channels in Lahore.• Successfully introduced cost-effective & innovative trade promotions with no additional budget and within the TTS .• Worked on In-Store execution to improve sales.

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  HP

  • Branch Manager

    • Dec 2004 - Jan 2008

    • To manage a network of IT people in order to give high priority service to valuable clients.• To control the operations of all departments (Sales & Marketing, Support, Customer service, & Accounts).• To make competitive policies to enhance the business.• Development of business in corporate sector.• To supervise Sales & after sale Services of HP & Acer products i.e., Printers, Computers, Laptop, Servers, Networking Equipment, Toner Cartridges,etc.etc.• New Business Development through sales team.