Experience

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  Baker & Taylor

  • Charlotte, North Carolina, United States

  • Sr. Manager Academic Services

    • Oct 2022 - Present
    • Charlotte, North Carolina, United States

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  Baker & Taylor Academic Services

  • Charlotte, North Carolina, United States

  • Academic Library Sales Manager, West

    • Jul 2020 - Jan 2023
    • Charlotte, North Carolina, United States

    Leading the launch strategy into the academic market in 19 western states. By partnering with academic libraries, we are identifying their needs, adjusting their workflows, and supporting their desire for more AI and analytics tools.

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  World Scientific Publishing

  • Greater San Diego area, CA

  • Business Development, Sales & Marketing Consultant

    • Jan 2014 - Jul 2020
    • Greater San Diego area, CA

    Major accomplishments:▪ Established relationships with key accounts in 14 western states that doubled year over year sales ▪ Signed/negotiated significant new digital information contracts with Major Research Libraries in the US, resulting in doubled salesPrimary responsibilities:▪ Established key relationships with decision-makers at the UC / Cal State systems, and other academic institutions in the West, to maintain a continuous flow of sales▪ Visited academic institutions, on-site and at conferences, to sell digital products/services/solutions, manage all activities in the territory▪ Drove the sales cycle from campaign to lead development to close of sale▪ Pushed sales direct, through consortia, and aggregator/third party channels, resulting in doubled revenue▪ Conducted tiered campaigns to promote high-$ titles to scientists and researchers▪ Created a relationship management program with faculty authors to identify innovative ways to increase sales

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  Self-Employed

  • Various

  • INDEPENDENT MARKETING/SALES CONSULTANT

    • Dec 2001 - Dec 2013
    • Various

    Sales, digital marketing, social media, engagement/retention, business development, product launch, writer, content editor, bloggerMajor accomplishments:▪ Re-designed, wrote, and released customer-facing web site for largest Spanish dominant insurance company in US, enabling them to roll out site to all newly acquired branches to extend reach to clients by 50% for Freeway Insurance, Los Angeles, CAPrimary responsibilities: ▪ Wrote / edited book “Job Won” and provided sales support for Phil Blair, CEO of Manpower West, San Diego, CA▪ Sold through ESL products to public libraries in the US for National Educational Systems, San Antonio, TX▪ Wrote site content, blogged, and ran social feeds for Freeway Insurance Group/Confie Seguros, Los Angeles, CA▪ Launched new sales channel and increased Y-o-Y sales for Lexicon Bilingual Resources/Lexicon Marketing, Los Angeles▪ Planned and executed sales campaign for workforce development tools for Digital Learning Group, Ellicott City, MD

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  Lexicon Bilingual Resources

  • Los Angeles, CA

  • Sr. Manager, Special Projects

    • Dec 2001 - Mar 2012
    • Los Angeles, CA

    Major accomplishments:▪ Opened new sales channel in the US for English language learning products resulting in tripling of revenue, oversaw product launch, managed channel activities▪ Convinced libraries in the US to invest in a top-selling ESL (consumer) tool that was unknown to them previously, improving their outreach to under-served communities, and doubling the number of Spanish speakers attending their library programs and utilizing servicesPrimary responsibilities:▪ Managed national sales channel▪ Opened new markets for language products▪ Coordinated marketing efforts in that region--social media, collateral, branding

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  TheScientificWorld

  • Boynton Beach, FL

  • Sales Director/VP

    • 2000 - 2001
    • Boynton Beach, FL

    Established sales force and hired staff for first to market .com for scientific research articles. Conducted training and performed demos for clients and potential clients. Coordinated with marketing team to launch new web-based STM database. Conducted QA of beta version.

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  Faxon/Dawson/Information Quest

  • Boston, MA

  • Project Manager

    • 1997 - 2000
    • Boston, MA

    Coordinated global sales / marketing effort for new web-based STM database. Managed training of internal staff and performed demos for clients and potential clients worldwide. Conducted QA of site regularly.

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  Houghton Mifflin Harcourt

  • San Diego, CA

  • Sr. Product Marketing Manager

    • Sep 1988 - May 1997
    • San Diego, CA

    Managed marketing / sales efforts for behavioral sciences line. Managed marketing team responsible for promotion of all major reference works and set print runs. Managed online and print catalog for backlist and frontlist titles. Organized and coordinated monthly package of new titles for global sales / promotion. Launched first corporate web site, APNet.com. Launched first digital neuroscience tool / database, Brain Browser.