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Lynne Byles profile image

Lynne Byles

Managing Director at Tower Marketing
Intro Book
Lynne Byles, a seasoned marketing expert, with 25 years of experience, holds a Chartered Institute of Marketing post-graduate diploma and an MSc in Human Resource Management, and is proficient in multiple languages and marketing skills.
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Location
George Town, George Town, Cayman Islands, KY
Skills
  • Marketing
  • Market Research
  • Social Media
  • Marketing Strategy
  • Integrated Marketing
  • Show all
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Bio

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Lynne Byles is a seasoned marketing executive with 25 years of experience driving excellence in the Cayman Islands. As Managing Director of Tower Marketing, she spearheaded the creation and management of Cayman Finance, rebranded the Cayman Turtle Farm, and launched the Tower Omnibus Survey, the only regular consumer survey in the Cayman Islands. Byles' expertise spans integrated marketing, marketing communications, and strategic planning, with a strong background in public relations and advertising. Her academic credentials include a Post Graduate Diploma in Marketing from the Chartered Institute of Marketing, an MSc in Human Resource Management from ICCI, and a BSc in Natural Sciences from Durham University. Adept in multiple languages, Byles brings a unique perspective to her work, leveraging her skills to drive business growth and success in the Cayman Islands.

Experience

  • Tower Marketing
    • Cayman Islands
    • Managing Director
      • May 1999 - Present
      • Cayman Islands

      Built a marketing company with a reputation for excellence from the ground up.Involved in the creation and on-going management of Cayman Finance - the voice of the financial services industry in Cayman.Rebranded the Cayman Turtle Farm.Created the brand identity and packaging for CayBrew BeerLaunched the Tower Omnibus Survey - the only regular consumer survey in the Cayman Islands

  • UK Government
    • Publicity Manager
      • 1997 - 1999

      Publicity Manager for the Department of Health

  • The Symington Company
    • Account Manager
      • 1993 - 1997

      worked on national accounts such as the BBC, Parker Knoll Furniture, and Shell Oil.

Education

  • 1998 - 1999
    Chartered Institute of Marketing
    Post Graduate Diploma, Marketing
  • 1993 - 1993
    ICCI
    MSc, Human Resource Management
  • 1989 - 1992
    Durham University
    BSc, Natural Sciences

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Industry Focus. “Advertising Services”

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