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Bio

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Lynne Berg is a seasoned marketing professional with 26 years of experience in various roles, including Marketing Manager, Marketing Director, and President/CEO. She has expertise in marketing, advertising, event planning, graphic design, and Microsoft Office. She has managed marketing functions, developed brand strategies, and created marketing materials for companies like Data Communication Solutions Inc., Midwest Sign & Screen Printing, and the City of Cannon Falls.

Experience

    • United States
    • Information Technology & Services
    • 1 - 100 Employee
    • President/CEO
      • Apr 2018 - Present

    • Marketing and Business Director
      • Jun 2010 - Present

      Manages all aspects of Data Communications Solutions day-to-day business and marketing functions including:• Brand development through company web site, web ads and SEO for increase web traffic. • Write, edit and publish various articles and documentation as it relates to electronic data interchange. • Create and design various company publications, printed and electronic, trade show materials, signage, etc.• Customer relationship database (ACT!).• Billing (Accounts Receivable), expenses (Accounts Payable), payroll, checking account, general ledger, and other designated accounting duties.• Employee records, benefits and other related HR functions.• Company functions.

    • Executive Director
      • Jun 2009 - Jun 2010
      • Cannon Falls, MN

      Facilitated, coordinated and administered all activities of the Shepherd's Center (non-profit senior citizen organization) subject to the overall polices, guidelines and directions established by the Board of Trustees. Developed and effectively implemented fundraising activities. Established programs to recruit and train volunteers. Created and presented various marketing materials. Represented the Center to various organizations and governmental agencies. Assured adequate financial records were maintained. Directed staff.

    • Marketing Manager
      • Mar 1992 - Feb 2009
      • St. Paul, MN

      Managed marketing department for a national distributor supporting nine locations and corporate offices. Marketing functions included (but were not limited to):• Project management:• New product launches: sales training materials, promotional /advertising campaign goals to and analysis.• Web/Internet promotions: Redesign of company website. Determined web-based promotions to increase product awareness and sales. Initiated the preliminary set-up of e-commerce site with close to 20,000 part numbers that included organizing product categories, descriptions and cross-reference look-ups, internal sales and customer training.• Promotional materials: Designed various promotional materials. Wrote, edited and published various articles for publications promoting product information and company interest articles.• Event planning: international and local trade shows, sales conferences and general meetings, golf tournaments, seminars and open houses. Successfully negotiated contracts with conference centers, hotels, rental services and speakers. Established a charitable golf tournament that raised more than $200,000 in four years for CaringBridge and PanCan (Pancreatic Cancer) working with corporate sponsorships (including 3M) and general sponsorships. • Training: directed cross-functional team training, coaching and mentoring with various departments including IT, purchasing, HR, inside and outside sales staff, sales assistants and marketing staff. Created, developed and presented sales training and conferences materials.

  • City of Cannon Falls
    • Cannon Falls, MN
    • Mayor, City Council Rep
      • Jan 1992 - Dec 2007
      • Cannon Falls, MN

      Provided leadership and facilitated city council meetings and city employees. Participated in various state, county and local meetings representing the City of Cannon Falls.Participated in the management of a complex municipal budget to ensure fiscal responsibility.Negotiated difficult contracts with unions and a multi-million dollar contract with Invenergy LLC (Chicago based utility) and Xcel Energy.Attended various public speaking events and other local events to promote the City of Cannon Falls.Worked with various business and development groups to encourage them to invest in Cannon Falls.

    • Marketing Assistant
      • Jan 1989 - Jan 1992

    • Guidance Department Assistant
      • Jan 1980 - Jan 1989

Education

  • 1975 - 1978
    Minnesota State University, Mankato
    Bachelor of Arts (B.A.), Marketing/Fashion Merchandising
  • Cannon Falls High School
  • Mankato State University

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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