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Lynette Martyn is a seasoned marketing and business development professional with extensive experience in non-profit management, public relations, and community organizing. She has founded and led various diversity and inclusion initiatives, and has a proven track record of driving social change through strategic marketing and advocacy efforts. With a strong educational background in marketing and business administration, Lynette has honed her skills in project management, training, and event planning. She has worked with various organizations, including Harvard University, Japanese Business Consultants, and the Multisensory Training Institute, and has a strong network of contacts in the non-profit and corporate sectors. Lynette is a skilled communicator and strategist, with a deep understanding of the complexities of community engagement and social change. She is well-versed in marketing, public relations, and business development, and has a proven ability to drive results through innovative and effective strategies. As a seasoned professional with a strong educational background and extensive experience in non-profit management and community organizing, Lynette is a highly sought-after expert in her field.

Experience

    • Community Organizer and Consultant
      • Jul 2013 - Present

      Serve on various committees including the town’s Diversity Task Group and Superintendent’s Diversity Advisory Committee. Founded town-wide Diversity and Inclusion groups at all the town’s elementary and middle schools, co-founded an “Arlington Resistance” political group as well as the advocacy group Arlington Fights Racism.Served for four years on five-person Racial Justice Coordinating Committee for local UU ChurchProduced numerous listening group sessions, focus groups and surveys for targeted groups in my community for the Town, the church, and the public school system. Transcribed and recorded results into qualitative and quantitative results.Provided key role in the founding of a successful refugee resettlement program (www.arcscluster.org) Spearheaded local political campaign to recruit, support and elect to Town government candidates committed to a DEI platform. Successfully contributed to doubling representation of people of color in Town meeting from <5% to >10% to more accurately reflect our Town’s demographics. Successfully wrote, sponsored and passed a warrant to waive an overnight parking ban that disproportionately impacted disabled and lower income residentsSuccessfully orchestrated town-wide vigils, rallies, political fundraisers and educational eventsWas instrumental in the passage of sanctuary town resolution in ArlingtonProvide marketing & business services for various small businesses and grassroots organizations

    • United States
    • Higher Education
    • 700 & Above Employee
    • Director of Marketing - HSPH CCPE
      • 2007 - Nov 2010

    • Director of Marketing
      • 2007 - 2010

    • Marketing Consultant
      • 2004 - 2008

      - Successfully developed and launched a Japanese consulting and a tourism company- Consult on English negotiations for Japanese corporations across various industries nationally- Participate as a speaker, presenter and trainer at seminars nationally- Research and develop corporate lesson plans - Developed web sites and web/search engine marketing- Organized and conducted private and group tours in New York City, developed customized tours

    • Director
      • Jun 2006 - Jun 2007

      National, non-profit dedicated to literacy, accomplishments in a 1-yr period included:- Increased workshop sales by 67% over the previous fiscal year- Designed improved and branded workshop materials, cut COGS by 65% - Produced and directed MTI's first literacy conference- Successfully pioneered corporate grant and sponsorship program- Grant writing efforts resulted in the completion of a $750,000 federal, "Teacher Quality" grant - Launched successful print and TV PR outreach campaign- Significantly increased client and prospect database through cold calls and marketing trips- Implemented pre/post client testing for improving standards and establishing marketing veracity- Developed and created new workshops based on client feedback- Exhibited at six conferences, awarded presentation slots at two national and three regional conferences- Revamped workshop operations including scheduling, shipping, inventory and travel, increasing efficiency and reducing costs

  • Lehman Brothers, Inc
    • New York, New York, United States
    • Assistant Vice President - Marketing
      • Feb 2001 - Nov 2005
      • New York, New York, United States

      Business Development Services, Asia/Japan Equity Research & Sales Division-Successfully developed and launched marketing effort for the Asia/Japan sales team across the United States in less than a year-Created marketing goals for business development-Launched two new, Asia corporate conferences in three cities bringing in over a dozen corporations from Asia to participate-Increased marketing events by 35% in first year-Developed new processes for analysts, sales force and assistants in order to increase organization and efficiency-Supported technology team in launching and tailoring new firm-wide marketing event computer system-Worked in conjunction with coordinators in Asia and Japan to develop our AMEX support team in order to increase communication, reduce errors and save the firm money-Managed and contracted vendors including transportation, translator and market research suppliers

  • Juno Systems, Inc.
    • Nyack, New York, United States
    • Technical Recruiter
      • 1999 - 2001
      • Nyack, New York, United States

      Recruited professionals for technical positions, attained top-quota placement ratings. Conducted bilingual interviews for positions in Japan.

    • Internet Researcher
      • 1997 - 1998

Education

  • 1998 - 1999
    Boston University
    MBA, Marketing, International Business, Entrepreneurship
  • 1998 - 1999
    Boston University - School of Management
    MBA
  • 1991 - 1995
    Dickinson College
    BA, East Asian Studies
  • JCMU
  • Questrom School of Business, Boston University
    Master of Business Administration - MBA, Marketing, Entrepreneurship

Suggested Services

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Industry Focus. “Nonprofit Organization Management”

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