Experience

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  National Environment Agency

  • Singapore
  • Environmental Services
  • 700 & Above Employee

  • Deputy Director, Marketing Communications

    • Feb 2020 - Present

  • Senior Assistant Director, International Relations

    • Feb 2018 - Feb 2020

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  National University of Singapore

  • Singapore

  • Career Advisor, Centre for Future-Ready Graduates

    • Nov 2016 - Feb 2018
    • Singapore

    - Coached students from the Faculty of Arts & Social Sciences (FASS) in career exploration and planning as well as on job search strategies - Co-developed the organisation's career preparation framework and curriculum design and implementation of a new career preparation module.- Created and led a team in the development and execution of a new alumni event, resulting in a new branded flagship FASS event.- Led a cross-functional team in the gap analysis, solutioning and implementation of the campus-wide career advisory digital platform to streamline the coaching process end to end.- Designed, organised and conducted career preparation training workshops and talks to improve student competencies in job search strategies.- Forged and maintain collaborative relationships with key faculty members and various stakeholders to ensure a holistic support system for both the vocational planning and recruitment processes.- Wrote an article on Networking for ChannelNews Asia.

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  Marshall Cavendish

  • New Delhi, Delhi, India

  • Book Author of Culture Shock India, launched by the Institute of South Asian Studies, NUS

    • Jul 2014 - Sep 2016
    • New Delhi, Delhi, India

    - Endorsed and launched by the Institute of South Asian Studies, National University of Singapore

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  Singapore Tourism Board

  • Singapore
  • Travel Arrangements
  • 700 & Above Employee

  • Assistant Director, Lifestyle Precincts Development

    • Oct 2011 - Oct 2012

    - Led and managed a team in the development, planning and implementing of initiatives for the continued development of Orchard Road, Marina Bay, Singapore River and Harbourfront precincts as leading tourism and lifestyle destinations. This includes key signature events like the annual Christmas Light-Up and Fashion Steps Out. - Built strong collaborative relationships with the Orchard Road Business Association and other key industry and government stakeholders.

  • Assistant Director, Brand Development

    • Mar 2011 - Oct 2011

    - Co-developed the regional phases of the YourSingapore brand campaign- Formulated and managed the marketing strategies and marketing budgets for key markets in close collaboration with regional heads. - Managed the organisation's advertising and media agencies and related consultants .

  • Area Director, Philippines & Brunei

    • Feb 2008 - Mar 2011

    - Developed and implemented the marketing and PR strategy for the Philippine and Brunei markets, resulting in the Philippines as a source market moving up 3 places from the 9th to the 6th position and expanded Singapore's brand reach into Tier 2 Philippine cities.- Led and managed the Manila Regional Office, from strategy formulation and implementation to operations and HR. Stream-lined and improved office administration and governance standards through the development of robust internal processes, garnering a commendation from Internal Audit. - Effectively brokered, planned and executed a mega-publicity event involving boxer Manny Pacquiao coming to Singapore. Negotiated with Singapore Airlines, Channel News Asia, and other tourism and media stakeholders for sponsorship, resulting in high ROI and unprecedented media value.- Planned and implemented the digital marketing strategy for STB Manila, one of the first few regional offices to embark on digital marketing.- Cultivated strong stakeholder relationships, thereby enhancing STB's corporate reputation in Manila, Cebu and Davao.- Successfully built a positive office culture

  • Manager, Brand Development

    • May 2005 - Feb 2008

    - Developed and implemented the last few phases of the Uniquely Singapore brand campaign across ATL and BTL brand communications as part of a team.- Led and managed STB's photo library expansion. This included identifying the organisation's marketing needs and appointing and overseeing the creative agencies on final output.- Appointed as Secretariat for STB at the inter-agency National Marketing Committee, a government-wide initiative to develop a national brand for Singapore.

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  Marshall Cavendish

  • Editor

    • Aug 2002 - Apr 2005

    Specialist in interior design publications, travel literature and children's books. Received recognition from Grolier International, a business partner, for high editorial quality.

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  Leafleaf Photography

  • Singapore

  • Co Founder & Photographer

    • 2003 - 2005
    • Singapore

    - Principle photographer providing photojournalistic actual-day wedding coverage.- Designed and created digital and physical wedding albums for clients, using Adobe Photoshop.- Provided customised client servicing to ensure client needs were met end to end in terms of photography services, final output and customer service, resulting in positive reviews.

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  Consortium 168 Architects

  • Singapore

  • Architect

    • Sep 2000 - Aug 2002
    • Singapore

    - Designed and managed the construction of various Singapore residential developments ( good- class bungalows, executive condominiums) in a team.

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  RTKL

  • Washington D.C. Metro Area

  • Architect

    • Jan 1998 - Dec 1998
    • Washington D.C. Metro Area

    - Evaluated and proposed solutions to enhance the urbanscape of downtown Washington DC in a team of 3 members.- Proposed design ideas for a new corporate headquarters in Virginia -Conducted field studies to evaluate and document the restoration of a historic mansion in Pennsylvania.