Bio
Experience
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Senior Manager Creative Account Services
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Staples
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Framingham, MA
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Product Brands Marketing
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Mar 2019 - Sep 2019
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Framingham, MA
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Senior Brand Manager
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Oct 2015 - Aug 2018
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United States
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Retail Office Equipment
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700 & Above Employee
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Account Supervisor, Staples Agency
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Oct 2012 - Oct 2015
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Global Brand and New Media Manager
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Mar 2009 - Oct 2012
Worked on team to recently evolve the Staples brand. Now focusing on maintaining a consistent brand globally. Responsible for Staples social media presence and day-to-day Facebook strategy and management. Work with larger team to create cross-platform campaigns for corporate or seasonal initiatives.
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Assistant Brand Manager
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2006 - 2008
• Developed customer-specific marketing programs to drive incremental in-store activity: e.g., custom packaging and corrugate, displays, coupons and advertisements• Led cross-functional taskforce to commercialize all new business initiatives, including packaging refreshes and new product launches• Executed new packaging initiatives in collaboration with the sales team, design agencies, printing vendors, and regulatory and legal departments• Managed $11MM marketing budget for a marketing team of five• Helped develop Stacy’s first-ever national Super Bowl program in partnership with sales team and agency partners• Managed public relations agency and a media partnership with Cooking Light magazine• Maintained company sponsorship of a philanthropic organization by encouraging employee participation, coordinating monetary and product donations, and serving as Stacy’s liaison at key events• Managed consumer sampling program
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Marketing Specialist
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Jan 2004 - Nov 2006
• Created marketing and point-of-sale materials using Microsoft Word and Power Point, including rack signage, sell sheets, hand-outs, business cards, press kits, and trade show banners• Coordinated all elements of trade shows and consumer events, including registration, travel and logistics, marketing/sampling activities, and lead follow-up• Planned and executed monetary and product donations for over 100 organizations per year.• Managed shipments and invoicing for 50+ gourmet customers• Served as the company’s consumer liaison by handling compliments, complaints, and questions in a timely and professional manner• Directed all incoming calls, helping to filter important calls to the appropriate employees• Evaluated and scheduled speaking engagements for business co-owners
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Marketing Co-op
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2000 - 2002
Assisted PR team editing press releases, sorting news clips, and assembling press kits.Led Social Mission philanthropy group, including: -Leading monthly update meetings -Planning monthly volunteer activities and donations -Developed intranet webpage -Helped to implement a "P...
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Education
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1999 - 2004Northeastern University
Suggested Services
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Industry Focus. “Marketing and Advertising”
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