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Lyle Macbeth is a seasoned marketing professional with 20+ years of experience in product marketing, product development, and sales. He has held various roles in consumer electronics, including Brand Manager, Sales Specialist, and Office Manager. Lyle has a strong background in marketing strategy, competitive analysis, and account management. He has worked with top companies such as Pioneer Electronics, The Home Depot, and Epson Consumer Products, and has a proven track record of success in driving sales growth and product development. Lyle holds a Bachelor of Arts degree from Pepperdine University.

Experience

  • Focus CE
    • Greater Los Angeles, California, United States
    • Consultant and Research Associate
      • 2012 - Present
      • Greater Los Angeles, California, United States

  • R.D. & Associates
    • Greater Los Angeles, California, United States
    • Assistant Consultant
      • Mar 2006 - Aug 2011
      • Greater Los Angeles, California, United States

  • Advantage Sales & Marketing
    • Huntington Beach, CA
    • Merchandising Rep
      • 2011 - 2011
      • Huntington Beach, CA

      Epson Consumer Products

  • The Home Depot
    • Greater Los Angeles, California, United States
    • Sales Specialist
      • Jul 2008 - May 2009
      • Greater Los Angeles, California, United States

      Special Service & Order Desk

    • Brand Manager, Marketing - Mobile Entertainment Division
      • Oct 1997 - Apr 2006

      Responsible for coordinating marketing and sales actions for regional as well as National Accounts.Direct involvement in the planning and management of sales promotions and new product introductions to accounts and consumers.Supervised promotional activities including national sponsorships and national rebates.Worked closely with the development, design and implementation of yearly advertising and literature campaigns.

  • JBA Marketing Inc
    • Greater Los Angeles, California, United States
    • Office Manager, Sales Administration
      • Jan 1994 - Oct 1997
      • Greater Los Angeles, California, United States

      Coordinated daily office operations for a consumer electronics rep firm. Duties included sales, invoicing, inventory, product presentations and tech support for over 250 accounts in Southern California.Regular contact with over 15 national and international manufacturers.Assisted in the development, daily operation, inventory and sales for the distributor side of the company.

Education

  • 1988 - 1992
    Pepperdine University
    Bachelor of Arts - BA

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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