Experience

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  Lightforce Solar

  • Auckland, New Zealand

  • Marketing Manager

    • Oct 2023 - Present
    • Auckland, New Zealand

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  Flatbush Holiday Accommodation

  • Auckland, New Zealand

  • Managing Director

    • Dec 2017 - Sep 2023
    • Auckland, New Zealand

    Flatbush Holiday Accommodation is a busy 48 room accommodation facility which is called a Hotel in a Home. It is unique in NZ and is based on a European model. As a business owner/director, I set up this business from scratch and oversaw the business and carry out other tasks such as developing the business strategy, creating and implementing marketing plans, setting up the digital advertising and online visibility of the business and ensuring the delivery of outstanding customer service. The business has grown to sales of $1.8m. When the boarders opened after COVID, the business needed to reset and the existing skeleton staff were not able to cope with the demand, so I came into the business full time from January 2023 to set up the processes, recruit new staff and get the business set up again for the future. I no longer need to work in the business.

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  Air New Zealand

  • Auckland, New Zealand

  • Customer Service Agent

    • Sep 2022 - Jan 2023
    • Auckland, New Zealand

    To deliver all the customer service aspects | ticketing | disrupts for Air New Zealand at Auckland Airport. This was a hands-on role.

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  Home Direct Ltd ( now Home Express)

  • Auckland, New Zealand

  • Marketing Manager

    • Nov 2021 - Jul 2022
    • Auckland, New Zealand

    To deliver all the marketing aspects of the business including digital, e-commerce, website, print, PR and general communications for the retail side of the business - Home Direct, and the finance company – Lifestyle Money. This is both a hands-on role as well as a strategic role ( all in one). There is one direct report.

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  Komatsu New Zealand

  • Auckland, New Zealand

  • Sales Marketing Administrator

    • Jul 2020 - Nov 2021
    • Auckland, New Zealand

    To deliver the Sales team all promotional and marketing aspects of the business and ensure a link and smooth execution between the sales team and the marketing of the company. Assist the sales team with all Key account quotations, tenders, events and ordering and distribution of customer promotional merchandise. Operate the SAP system with the CRM, financial sales result and reports, ordering and distribution.

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  Komatsu New Zealand

  • Auckland, New Zealand

  • Marketing Project Specialist

    • Nov 2019 - Apr 2020
    • Auckland, New Zealand

    To deliver the Social media marketing strategy and implement. Set up, manage and assist in operations of the Airpoints programme. Write and craft company wide strategy and implement for the Auckland region. Assist with sales promotions and management reporting for Komatsu NZ.

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  MyMarketer | VOLOM Marketing

  • Auckland, New Zealand

  • Senior Marketer & Contractor

    • Jun 2018 - Nov 2019
    • Auckland, New Zealand

    MyMarketer | VOLOM is a reputable marketing business that helps Kiwi businesses grow by delivering outsourced marketing services to enterprises of all shapes, sizes and budgets.As an experienced marketer and past franchise business owner with the MyMarketer | VOLOM business, I ensured the delivery of a full suite of results-based marketing services, including logo & web design, digital marketing, direct marketing, social media, traditional media (TV, press, print, radio, outdoor), PR, brand strategy, identity development, mobile apps, SEO, SEM, etc to a range of clients.Some of my clients included, but are not limited to, Kiwigate Hospitality Limited, Monteck Carter Chartered Accountants, Alpha Engineering and Complete Kids Nutrition.Additionally, my responsibilities focused on developing & implementing effective marketing strategies for clients, ensuring delivery of superior quality marketing activity with measurable results, and growing enterprises by helping them win new customers whilst fostering robust relationships with internal and external stakeholders.

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  Paper Plus NZ Ltd

  • Paper Plus Group Support Office

  • Group Marketing Manager

    • Sep 2006 - Dec 2017
    • Paper Plus Group Support Office

    I joined the Paper Plus Group to mainly manage all marketing and communications activity both online and offline, with an annual marketing budget of nearly $6 million, overseeing 6 direct reports, including Marketing & Communications Manager & Digital Coordinator.In this role, I assumed the group wide sales responsibility ($125 million) along with serving as a member of the executive leadership team whilst being involved in all decision-making and strategy as well as liaising with the board, influencing all areas of the business.I took pride in winning several media and marketing awards during my tenure. Some of the key achievements include generating $39 million in annual revenue through a new database, securing number one position in market share as well as transforming the brand from traditional print based communications to an integrated marketing approach comprising of TV, Radio, Digital Programme, Print, PR, Events, etc ; created a new logo & brand colours and redesigned all retail brands from ground up

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  Health 2000+ Limited

  • Auckland, New Zealand

  • General Manager and Marketing Manager

    • 2002 - 2006
    • Auckland, New Zealand

    Total Health 2000 Ltd / Health 2000The role entailed overseeing marketing & merchandise of 76 stores and advertising revenue, expense control, conferences and events with an annual marketing budget of virtually $3 million, supervising 18 direct reports, including Marketing Coordinators & Store Managers.I reported to two separate boards on a monthly basis, working with suppliers, manufacturers on product development and buying planning whilst being instrumental in financial and business planning, digital marketing strategy formulation, sales forecasting, etc.Major accomplishments include achieving a turnover of over $22 million in 30 months by starting up company stores from zero base to 18 stores, gaining significant new business along with growing market share, and introducing AA rewards programme and Southern Cross health partnership resulting in discounts for members.

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  Westfield NZ

  • France
  • Real Estate
  • 700 & Above Employee

  • Group Marketing Manager

    • Jul 2000 - 2002

    I was mainly involved in managing, planning and implementing the NZ Westfield marketing and communication strategies to promote the brand and increase sales.Key to my success in the role was increasing Westfield shopping centre foot traffic by 16%, launching two new shopping centres in the Auckland market, and introducing the ‘Westfield Works Wonders’ charity shopping event from the USA into NZ.

  • Centre Manager - Manukau Shopping Centre

    • Jun 1999 - Aug 2000

    I was hired to perform a range of tasks such as managing centre financial budgets & leasing opportunities (circa $122 million annually) as well as reporting to the head office & Australia on a monthly basis.This was another role where I had multiple achievements, including turning customer traffic from -8% to 4%, increasing turnover by 26%, occupancy rate from 78% to 95% and foot traffic by 4%.

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  Farmers Trading Company

  • Auckland, New Zealand

  • Regional Sales, Store & Merchandising Management

    • 1990 - 1999
    • Auckland, New Zealand

    My core responsibilities focused on sales, merchandising, stock margins and profitability of 19 department stores with an annual sales of nearly $240 million.Some of the tasks I performed outside my standard job description were co-ordinating set up, layout and opening of 3 new department stores, enhancing stores’ visual appeal, and enabling staff to achieve bonuses month after month.