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LB

Lyle Bryson

Brand & Graphic Designer at Freelance
Intro Book
Marketing professional with expertise in brand design, content marketing, and leadership.
  • Claim this Profile
Location
Los Angeles, California, United State...
Languages
  • English Native or bilingual proficiency
  • Spanish Limited working proficiency
  • Italian Limited working proficiency
Skills
  • Marketing
  • Brand Design
  • Content Marketing
  • Adobe Photoshop
  • Leadership
  • Show all
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Bio

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Topline AI
Lyle Bryson is a seasoned marketing professional with expertise in brand design, content marketing, and leadership. He has experience working with established and startup companies to develop visual identities, brand campaigns, and style guides. With a background in marketing and graphic design, Lyle has a strong skill set in Adobe Creative Suite and has facilitated design exploration for apparel graphics and illustrations. Lyle has worked as a freelance brand and graphic designer, marketing coordinator, and ecommerce coordinator, providing services such as marketing campaign calendar implementation, social media content creation, and e-commerce inventory management. He has also coordinated product launches, managed e-commerce workflows, and designed digital visual assets. Lyle holds a Bachelor of Science degree in Business Administration from California Polytechnic State University-San Luis Obispo and has certifications in spotting logo trends, brand and marketing integration, and Neil Blumenthal on branding.

Credentials

  • Spotting Logo Trends
    LinkedIn
    Apr, 2021
    - Jun, 2026
  • Brand and Marketing Integration
    LinkedIn
    Feb, 2021
    - Jun, 2026
  • Neil Blumenthal on Branding
    LinkedIn
    Oct, 2016
    - Jun, 2026

Experience

  • Freelance
    • Los Angeles, California, United States
    • Brand & Graphic Designer
      • Aug 2022 - Present
      • Los Angeles, California, United States

      Work with established and startup companies to develop visual identities, brand campaigns, and style guides. My approach is informed by a process of discovery and divergent/convergent thinking, seeking delightful visual solutions through conversation and holistic brand strategy.Clients: TREW Gear...

  • TREW Gear
    • Portland, Oregon, United States
    • Graphic Designer
      • Dec 2022 - Present
      • Portland, Oregon, United States

      Direct art and design for two key visual systems: 1) storytelling for ongoing TREW To You community film project and 2) promotion for TREW Gear's Extended and Plus Size product launch. Create and manage ongoing promotional asset design for e-commerce and paid social campaigns. Facilitate desi...

  • 686
    • Gardena, California, United States
    • Marketing Coordinator
      • Mar 2023 - Jul 2023
      • Gardena, California, United States

      Implemented a Marketing Campaign Calendar to operationalize key brand and product marketing initiatives after thorough observation, assessment, and cross-functional validation with product, e-commerce and marketing teams. Facilitated support for WN23 sales rollout by delivering three significant ...

  • Athleisure, Inc. dba: Sun Diego Boardshops
    • Vista, California, United States
    • Ecommerce Coordinator
      • Jul 2021 - Aug 2022
      • Vista, California, United States

      Coordinated new & seasonal integrated product launches for Sun Diego’s 60+ e-commerce brands. Owned e-commerce inventory workflows: from generating merchandising reports to managing + uploading all new product data to Shopify and each of the steps in between. Utilized Shopify integrations (Ma...

Education

  • 2016 - 2020
    California Polytechnic State University-San Luis Obispo

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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