Experience

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  Xtep(China) Co., Ltd.

  • Xiamen, Fujian, China

  • Brand Manager

    • Apr 2011 - Present
    • Xiamen, Fujian, China

    Brand Manager— Drive business growth of running category , making development strategy ,marketing plan and implementing;“Xtep marketing elite ” 20121）Launched the Xtep running Brand positioning-target focused , insight sharpened, aligned with other divisions;2）As a forerunner, to drive seamless delivery from brand positioning ,to brand concept ,to product design, and integrated marketing campaigns; Implemented for 2013-2015 annual plan;3）Made 2012-2014 running category marketing plan base on the category strategy, implemented the integrated marketing communication in 2012、2013;4）Established Running as the No.1 strategic category-(1) value contribution from 20% to 29%;(2) +17% value growth in core platform despite industry depression;(3) achieving hero product sale-through 60% higher than overall;

• 

  Taobao Marketplace

  • hangzhou

  • Category Operations Specialist

    • Jun 2009 - Apr 2011
    • hangzhou

    Tmall and taobao Book category operation plan and implementation, Item and seller management, promotion, product project. Category Search Navigation;Year outstanding staff of Consumer Division 2010 1)Owned Taobao book category operation plan 2010, Tmall and Taobao book marketplace operation plan 2011; During employment, Book category daily turnover from 5 million to 9 million, Approximate 3 billion volume contributed in 2010;2)Project leader of Book Sellers Admission Control , legitimated 50000 sellers, obtained sustainable for the category;3)Optimized category structure front and back, drove improvement in user experience; Cleared up 0.3 billion problem Items;4)Project leader of Book Standard product database , established the largest book database in China with 900,000 products introduction; Transformed search path from Items to products;5)Key member of “youshuyuan” project across-division, participated in marketing position and product design, established a  comprehensive book marketplace with shopping, SNS,information;(Now is Tmall bookmall);6)Made category promotion plan by the quarter, Explored internal promote resources or cooperation outside; led book-promotion in the first and second “11.11 Shopping Festival” ;