Experience

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  Advertising Worth Watching™

  • Lexington, MA

  • Founder

    • Jan 2010 - Present
    • Lexington, MA

    Advertising Matters.• We all watch 40,000 commercials each year of our lives.• Worldwide, Advertising is a $555 billion-a-year business.• Advertising is the Voice of the Brands and Corporations that drive our economy, affecting us as consumers, employees, investors, and societies.• Worldwide, there are 70 million new consumers each year. A television is one of their first purchases, usually before a refrigerator. 3.2 billion people watch the World Cup, and 3.17 billion people use the Internet. Advertising Worth Watching™ …• … is a transforming Diagnostic Model of the health of Advertising Content. It is a Guidebook for the Wisdom of Brands.• … is a 100-point Checklist of the universal human health and deep content of every 30-second “mini-play” that represents a brand.• … combines the human evolutionary propensity for Story and Heroic Journey, the neuroscience of Empathy, the business science of Trust, and the philosophy of Universalizability, to develop a common-sense checklist of content.• … helps Leading Advertisers ensure an unbroken chain of “V-V-V” – Vision-Values-Voice for their brands.• … helps Society and Consumers learn to “read” Advertising Content.• … helps Partners, Investors and Employees identify Advertising Content that elevates content and deepens connection.

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  Bools & Assoc.

  • Vice President

    • Apr 1991 - Present

    • Marketing and Advertising consultants for 30 years. • Our consulting work: Content Consulting, Agency Selection, in-house agency development, Executive Placement and the Proactive People Program. • Our clients: top advertisers and ad agencies worldwide.

  • Associate

    • Apr 1986 - Apr 1991

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  JWT

  • Copywriter

    • Jan 1983 - Mar 1986