Experience

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  Hewlett Packard

  • United States
  • IT Services and IT Consulting
  • 700 & Above Employee

  • eCommerce Marketing Manager at hpdirect.com

    • Jun 2003 - Present

    • Define on-line merchandising strategy for site homepage, category landing pages, product detail pages, configurator pages to ensure clear product differentiation, consistency and improve customer shopping experience and conversion.• Manage the web merchandising & eCommerce marketing for PC category (laptops, tablets, & desktops, configure-to-order, pre-built)• Develop offers and messaging for interactive marketing campaigns including emails, internal/external banners, display ads, postcards, home catalogs, and coupons.• Participate in design, development, testing of marketing business and web merchandising requirements, including look & feel, navigation experience for next-gen eCommerce platform. • Work with SMB and Education segment teams to develop eCommerce marketing offers.• Responsible for category management for consumer direct channel to achieve fiscal year unit, revenue and profit goals.

  • Channel Development Manager, Wal*Mart account

    • Sep 2000 - May 2003

    • Managed and developed comprehensive plans to support Wal*Mart’s consumer PC business in coordination with field sales team with responsibility for achieving revenue/profit metrics.• Assisted Product Marketing team with creation of derivative roadmaps that delivered unique products on a monthly basis in response to a competitive bid environment• Delivered positive desktop unit sales growth at Wal*Mart for both CY02/01 during a declining market. (WM +9%/+8% vs. Mkt -18%/-23%)• Achieved significant desktop market share growth from 7% (CY00) to 10% (CY01) to 13% (CY02) while sustaining division profitability goals.• Launched laptop business in limited Wal*Mart stores in July 2002.• Coordinated all phases of 3 consecutive Thanksgiving Blitz events, including bid process, product definition, launch preparation, sell-thru management and post-mortem analysis

  • eCommerce Kiosk Program Manager, Office Depot account

    • Jul 1999 - Aug 2000

    • Project Lead for Office Depot Configure-to-Order (CTO) kiosk implementation (r1.0 on new SAP platform). Managed IT team, HP sales account team, and Office Depot account team in design, development, implementation of CTO Kiosk R1.0• Performed as primary HP business contact with Office Depot team during all phases of project implementation.• Provided leadership and guidance to HP direct operation team to ensure the rollout of all deliverables were acceptable and executable to both HP + Office Depot operational environments.

  • Senior Financial Analyst at HP Consumer Home Products Division

    • Jan 1997 - Jun 1999

    • Performed as HP Pavilion PC lifecycle analyst for U.S., Canada and Mexico. Contributed key financial analysis as a member of cross functional team responsible for new product development, including configuration, pricing, costs, and product mix to ensure products released align with financial goals.• Provided business support to HPD Channel Marketing team to review programs, model rebate costs and understand the financial impact of pricing + promotions on system profitability over the product lifecycle.• Developed and implemented financial models and reporting processes to improve financial reporting of HPD business results (e.g. VCM variable contribution margin, regional P&L)

  • Special Acquisition Financial Analyst at HP Enterprise Service Division

    • Jul 1995 - Dec 1996

    • Represented the HP Support business to join the HP Product team on HP's acquisition of Convex Computer Computer. Performed due-diligence during merger negotiations.• Evaluated Convex to assess profitability, opportunities and risks for HP acquisition team.• Responsible for all financial transition activities post-merger starting Dec 1995. Performed installed base analysis and provided business support to the transition team.

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  Donaldina Cameron House

  • San Francisco

  • Community Volunteer

    • 2008 - Present
    • San Francisco

    Volunteer with fund-raising events and other community programs. For 140 years, Cameron House has been actively serving Chinese community members in need at San Francisco and for many decades, has provided programs that nurture, teach, and empower low-income, immigrant youth and their families.

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  Citizen Schools

  • Volunteer Teacher

    • Sep 2011 - Dec 2012

    Volunteer Teacher for middle school students at Citizen Schools enrichment programs.