Experience

• 

  Federal Express Corporation

  • Sr. Marketing Specialist

    • Dec 1976 - Nov 1994

    15+ years in Marketing, product development and new company startup including global implementation. Project management included: Hiring and training personnel and outside agencies; budget; project committee chair; legal and executive communications and approval; identifying multi-national customers' needs and developing operations; customer service, sales and marketing procedures to ensure customer and internal needs are met on a timely basis within budget. Project Expertise: Corporate title sponsorship development; trade show booth design, show selection, objectives, and staffing; customer focus groups; multi-national regulatory licensing; multi-national marketing specific to cultural buying behavior; procedures to ensure timely communications among all departments with all levels of management for ongoing projects; new product/service implementation; multi-national multi-media advertising including TV, radio, yellow pages, newspapers, brochures, customer communications, sales staff/customer promotional literature, direct mail; implementation schedule/procedures; personnel hiring/training/termination/promotion; multi-national corporate image standards and manual; global licensee trademark usage standards and manual; logo/graphics standards, implementation, procedures and manual including uniforms, fleet, signage, print, etc.; multi-national customer public relations receptions.