Experience

• 

  Good Drinks Australia Ltd

  • Australia
  • Food and Beverage Services
  • 1 - 100 Employee

  • National Account Manager - Wholesale / SA Key Accounts

    • Feb 2023 - Present

  • Field Sales Manager SA/NT

    • Mar 2021 - Feb 2023

  • Brand Ambassador

    • Jul 2019 - Mar 2021

• 

  Diageo

  • United Kingdom
  • Beverage Manufacturing
  • 700 & Above Employee

  • Business Development Manager

    • Sep 2016 - Jul 2019

    Responsible for Sales across all licensed venues both On & Off Premise throughout the North of SA both Metro & Regional. Role is focused on visibility, raising brand/product awareness & utilising relevant sales data to drive performance.

  • Key Account Executive (Secondment)

    • Mar 2018 - Nov 2018

    Responsible for Business Planning across key licensed ownership groups across SA combined with Wholesale responsibility for SA/NT.Ability to utilise finance tools to drive over & above activity in trade to help deliver sales results inline with both company & retailer expectations.

• 

  PepsiCo Australia and New Zealand

  • Regency Park

  • Area Sales Manager - Impulse

    • May 2012 - Sep 2016
    • Regency Park

    Responsible for sales across the fuel, impulse general & licensed channelsManaging a team of 7 Sales Reps in the fieldProvide sales training to the Sales reps involving either direct sales or sales planningPresent detailed sales meetings on a monthly basisSales Data analysisCustomer contacts with key stake holdersManage accounts in conjunction with State Account ManagerDetailed planning for upcoming product launchesReview Go To Market strategies & ensure rep journey plan optimisationSell in of promotional programTarget setting & managementMonthly Key Initiative planning & target setting for field team combined with thorough & consistent follow up

• 

  Sam Parkinson Marketing

  • Kent Town

  • Regional Sales Manager

    • Jul 2007 - May 2012
    • Kent Town

    Manage sales throughout South Australia for assorted leading sporting brands including Kookaburra, Mizuno, Burley Sekem, Madison Sport, UmbroSales of corporate apparel & merchandise for a broad range of customers from small companies to large national companiesContract Negotiation with sporting clubs from local club level to State level sporting bodiesCo-ordinating seasonal sell ins with short deadlinesSponsorship negotiation & co-ordinationSetting up at large sporting events for sales discussions direct with public to build brand awarenessCold Calling on Corporate accounts for apparel & merchandise needsProvide detailed product knowledge sessions with staff at store level along with professionals when requiredFocus on brand development through increased exposure in store & at events when requiredManage budgets & targets

• 

  The Racket Barn

  • Adelaide, Australia

  • Company Director/Secretary

    • Mar 2004 - Jun 2007
    • Adelaide, Australia

    Budget managementSeasonal ordering Company marketingPoint of Sale management & upgradeComplete product knowledge to operate in a specialist area of sportMerchandising

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  Rowe & Jarman

  • Adelaide, Australia

  • Sporting Goods Manager

    • Aug 2001 - Mar 2004
    • Adelaide, Australia