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Bio

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Luke Sunderland is a seasoned executive with extensive experience in hospitality, tourism, and revenue analysis. He has held various leadership positions, including COO at Arctos & Bird, School Trustee at Canadian Rockies Public Schools, and General Manager at Pursuit Collection. Sunderland has a strong educational background, holding a Bachelor of Commerce from the University of Victoria and an Executive Education degree from Babson College. He has also completed training programs at Fairmont Hotels and Resorts. Proficient in multiple languages, including English and French, Sunderland is a versatile professional with a proven track record of success in managing hotels, resorts, and attractions.

Experience

  • Arctos & Bird
    • Banff, Alberta, Canada
    • COO
      • Apr 2022 - Present
      • Banff, Alberta, Canada

      Provide vision, strategy, and leadership to create remarkable, triple bottom line (profit, people, and planet), businesses in Banff National Park. Autonomy and accountability for all aspects of company operations, including hospitality and commercial property divisions.

    • School Trustee
      • Oct 2015 - Present
      • Banff Ward

      Successful in three public elections. Lead board vision, strategy, and finance. While governing, the division has built high growth businesses, improved the provincial funding model, increased donations, and received approval to develop lands which will raise endowment funds. In turn, the division has invested in training, support, programming, and facilities to significantly improve student success.

    • United States
    • Hospitality
    • 700 & Above Employee
    • VP, Lodging
      • Oct 2019 - May 2022

      Led the integration, growth, and transformation of ten hotels and resorts located in Banff and Jasper. This included operations leadership of sixteen direct reports and nearly 400 colleagues. Co-led designed, planning and construction oversight of a new, 88 room, hotel.

    • General Manager, Banff Attractions & Director, Corporate Social Responsibility
      • Jul 2016 - Oct 2019

      Led the transformation of the Banff Gondola from a busy attraction into a world class experience. This included operating responsibility for leadership of 300 colleagues across two attractions: Banff Gondola (Lift Operations, Maintenance, Ticketing, Guest Experience, Four Restaurants, Two Gift Shops, Photo, Interpretive Floor and Two Terminals) and Lake Minnewanka Cruise (Boat Operations, Dock Operations, Guest Experience, and a Cafe). Oversaw the completion of a total re-construction of the Banff Gondola Upper Terminal. Led the corporate integration of seven hotels in Jasper. This includes coordination of corporate shared service teams and leadership of the operations teams in Jasper.Created a Corporate Social Responsibility strategy for Pursuit.

  • The Banff Centre
    • The Banff Centre
    • Vice President, Chief Operating Officer
      • Mar 2013 - Jul 2016
      • The Banff Centre

      Led hospitality and operations divisions. This included leadership responsibility for 350 colleagues across four divisions: Hospitality (Two Hotels, Five Restaurants), Conference (20,000 annual attendees), Physical Facilities (35 buildings totaling 1.3 million square feet across 44 acres), and Fitness & Recreation (community recreation centre).Institutional lead for Brand, Sales, Marketing, and Communications.Led campus redevelopment and master planning.

    • Director of Sales & Marketing
      • Jun 2010 - Mar 2013

      Executive position reporting to the Regional Vice President of Canada’s Western Mountain Region. Led Sales, Marketing, and Revenue Management for the most successful hotel in Canada. Excelled in owner relations including the presentation, negotiation, and delivery of annual budgets.

    • Director of Sales & Marketing
      • Jan 2008 - Mar 2013

      Consistently exceeded budgets and RevPAR index targets.Excelled in owner and client relations.Built exceptional teams.

Education

  • 2015 - 2015
    Babson College
    Executive Education
  • 1998 - 2001
    University of Victoria
    Bachelor of Commerce
  • Fairmont Training
  • Western University
    Visiting Student

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Hospitality”

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