Experience

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  DRAGONS SPORTS

  • Marketing Manager

    • Jul 2023 - Present

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  The IRONMAN Group

  • Marketing Manager

    • Dec 2022 - Jul 2023

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  Absa Cape Epic

  • Content Manager at Cape Epic

    • Feb 2019 - Dec 2022

    As Content Manager at the Absa Cape Epic, part of the Epic Series, I am responsible for all outbound, and inward-facing content of the event.The mountain biking market is a highly specific one and I have been leading the content strategy, creation and implementation, and dissemination to ensure that the race maintains its status as the world's premier mountain bike stage race.The Absa Cape Epic is the largest timed mountain bike stage race in the world and attracts riders from over 50 nations each year. It is the pinnacle event in the Epic Series - a series of races held across the globe (South Africa, Switzerland, New Zealand, Australia, Andorra, and more to come). My role sees me working with the international teams on a daily basis to craft copy and direct content creation to sell race entries, inform participants of various updates, and to not only maintain the brands' reputation, but to always make the Absa Cape Epic and, by extension, the Epic Series the ultimate race(s) for mountain bikers all over the world.I oversee the daily running of social media, website content management, content conceptualisation, creation and implementation, and manage the paid social media of the various races.During the event period, I manage the on-the-ground content team which consists of international journalists, local and international video content creators, social media managers and content creators, and the internal social media manager. I am responsible for the content direction and quality control with the aim of ensuring that every piece of content enforces our brand messaging.

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  Mami Wata Surf

  • Marketing Manager

    • Oct 2018 - Jan 2019

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  TWO.AM

  • Creative Copywriter

    • Jun 2014 - Jan 2017

    As a Creative Copywriter I am responsible for creating and crafting copy that not only solves problems, but also sells solutions.I work closely with my Art Director to conceptualise campaigns and then create the accompanying content for the platforms that we have selected to use; these platforms/mediums include and are not limited to: radio, TV, print, social media, as well as integrated campaigns that incorporate various outdoor mediums.

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  Isobar South Africa

  • Copywriter

    • Jul 2013 - Jun 2014

    I ensured that no website was cursed with, "Lorem ipsum dolor sit amet, consectetuer adipiscing elit, sed diam nonummy nibh euismod tincidunt ut laoreet dolore magna aliquam erat volutpat. Ut wisi enim ad minim veniam, quis nostrud exerci tation ullamcorper suscipit lobortis nisl ut aliquip ex ea commodo consequat. Duis autem vel eum iriure dolor in hendrerit in vulputate velit esse molestie consequat, vel illum dolore eu feugiat nulla facilisis at vero eros et accumsan et iusto odio dignissim qui blandit praesent luptatum zzril delenit augue duis dolore te feugait nulla facilisi. Nam liber tempor cum soluta nobis eleifend option congue nihil imperdiet doming id quod mazim placerat facer possim assum. Typi non habent claritatem insitam; est usus legentis in iis qui facit eorum claritatem. Investigationes demonstraverunt lectores legere me lius quod ii legunt saepius. Claritas est etiam processus dynamicus, qui sequitur mutationem consuetudium lectorum. Mirum est notare quam littera gothica, quam nunc putamus parum claram, anteposuerit litterarum formas humanitatis per seacula quarta decima et quinta decima. Eodem modo typi, qui nunc nobis videntur parum clari, fiant sollemnes in futurum."

  • Junior Digital Project Manager

    • Dec 2012 - Aug 2013

    As a Junior Project Manager,I ensured that projects ran smoothly from start to finish and that the client expectations were met whilst ensuring profitability for the agency

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  Aegis Media

  • Intern

    • Feb 2012 - Dec 2012

    Carat-Media Strategist and planneriProspect-Social Media StrategistPosterscope-Out of Home Strategist and Planner