Bio
Experience
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Board Member (Blumenau, Brazil)
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Apr 2003 - Sep 2012
Board MemberCEOInvestor Relations DirectorReorganization of the sales area:• Introduction of the business unit concept;• Implementation of direct sales to consumer via telemarketing and e-commerce channels (B2C, B2B and B2B2C); • Brand repositioning also in the A & B segments. Financial rest...
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CEO
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Nov 2010 - Jun 2011
Company was in a reestructuring process. During my short stay there established a long term planning process, previously non-existant, Exited the production of card boards for profitability reasons and cut staff costs by about 30%. Focused on cost reductions and asset sales to reduce debt burden ...
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Controlling Shareholder (São Paulo, Brazil)
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1991 - Nov 2010
A company succeeding Ultracred SA Credito Financiamento e Investimentos, Girobank S.A. Credito Financiamento e Investimentos was a financing company focusing on personal loans and funding to small and medium-sized companies. Main company of a financial group organized in 1991, which also compris...
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CEO (São Paulo, Brazil)
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1988 - 1991
Hired by Scandinavian Bank plc (London/UK) and Sul América Seguros (Brazill), in one of Brazil’s most turbulent periods, to:• Organize the Bank and its subsidiaries;• Formulate its strategy;• Hire people;• Put the plan into practice.In 5 years of history, the Bank was twice included in list of th...
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Diretor Superintendente
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1984 - 1988
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Latin America Division Head of World Corporate Group (New York, USA)
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1962 - 1988
Latin America Division Head - USAManaging Director – Banco CrefisulGeneral Director – MexicoGeneral Director – ParaguayVice-President - Brazil and USA• Managed the division of business with the bank’s top multinational clients throughout Latin America.• As Managing Director of Crefisul, substan...
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Education
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1994 - 1996Harvard Business School
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1975 - 1975University of Pittsburgh
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1964 - 1968Federal University of Rio Grande do Sul
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1951 - 1963Colegio Farroupilha
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