Experience

• 

  OMVE Lab & Pilot Equipment

  • Milton, Ontario, Canada

  • B2B Content Marketer

    • Mar 2024 - Present
    • Milton, Ontario, Canada

• 

  reTHINK by MalPensando

  • Toronto, Ontario, Canada

  • Brand Manager

    • Jan 2024 - Present
    • Toronto, Ontario, Canada

    - Developed the brand guidelines outlining the company's values, mission, personality, golden circle strategy and visual identity, ensuring a consistent message across all communication channels.- Created unique graphic styles for comedy shows, using engaging visuals that connect with the audience while maintaining a consistent brand look.- Established a content strategy with a focus on SEO optimization, using relevant keywords and pillar concepts to create shareable, high-quality content that boosts online visibility and audience engagement.- Converted live comedy show content into dynamic videos, customized for different social media platforms to extend reach and encourage audience interaction.

• 

  Automatic Trap Company Inc.

  • Toronto, Ontario, Canada

  • Marketing Strategist and Creator Lead

    • Oct 2022 - Oct 2023
    • Toronto, Ontario, Canada

    - Led, created, and executed the overall marketing strategy for the company - Emphasized the definition of buyer personas - Established Smart goals - Identified key performance indicators (KPIs)- Took the lead in successfully executing the comprehensive re-branding process of the company - Oversaw the development of brand tangibles - Managed the creation of brand intangibles - Developed a brand book- Played a pivotal role in developing and continuously updating the company website - Utilized Shopify CSS and HTML tools - Ensured optimization of functionality, aesthetics, and user experience- Followed Hubspot guidelines for content marketing - Built the company's content strategy based on the pillar pages concept - Implemented inbound links to enhance SEO authority - Drove organic traffic and visibility to the brand

• 

  AGP sGlass

  • Bogota, D.C., Capital District, Colombia

  • Graphic Designer and Marketing Analyst

    • Jan 2022 - Jun 2022
    • Bogota, D.C., Capital District, Colombia

    - Oversaw Sglass's business strategy to position the brand in the European and Middle Eastern security glass market. - Developed a LinkedIn-centered content marketing strategy to enhance global sales efforts. - Produced industry-specific graphic materials to meet the marketing requirements of the security glass market.- Managed the company's participation in key security glass exhibitions, including Eurosatory.

• 

  Kuepa Edutech

  • Bogota, D.C., Capital District, Colombia

  • Content and marketing coordinator

    • Aug 2019 - Dec 2020
    • Bogota, D.C., Capital District, Colombia

    - Orchestrated the development and execution of a comprehensive marketing plan aligned with the company's objectives, with a primary focus on acquiring high-quality leads.- Oversaw marketing channels, executing plans across various digital and traditional platforms.- Developed creative content strategies and managed design and production for each communication channel.- Hosted the school's principal YouTube channel and podcast, "Kueparlantes," engaging with the target audience weekly.- Managed end-to-end processes for exhibitions, from development and design to production and presentation.- Generated reports on KPIs and metrics performance to assess the effectiveness of marketing strategies.- Collaborated with publishers and providers to ensure timely and accurate publication of advertisements.- Conducted interviews with Kuepa's experts to enrich content and enhance the overall marketing plan.

• 

  Actual Inmobiliaria

  • Bogota, D.C., Capital District, Colombia

  • Graphic Designer and Marketing Specialist

    • Jan 2019 - Jul 2019
    • Bogota, D.C., Capital District, Colombia

    - Maintained and managed the Actual Inmobiliaria brand in Bogota and Cundinamarca, creating distinct branding for each residential project.- Executed a hybrid marketing strategy, blending online and traditional approaches to differentiate projects and optimize revenue.- Created compelling print materials for each project, strategically promoted through online channels, traditional media, leading Colombian newspapers, magazines, and billboards.- Led third-party vendors, ensuring timely and budget-conscious delivery of marketing materials.- Diligently monitored competitors, identified opportunities for improvement and innovation, and ensured project alignment with the brand and marketing strategy.- Proactively organized press meetings to cultivate organic buzz and bolster the reputation of residential projects.

• 

  DISAN

  • Bogota, D.C., Capital District, Colombia

  • Relationship Marketing Analyst

    • Oct 2016 - Jun 2018
    • Bogota, D.C., Capital District, Colombia

    - Crafted a comprehensive brand strategy for Disan, covering both the main brand and its sub-brands across diverse industries.- Conducted thorough research to identify and capitalize on prevailing industry trends, ensuring the brand remains innovative and relevant.- Designed and implemented a range of initiatives, including live in-person and virtual events, exhibitions, fairs, webinars, and digital content.- Coordinated advertising campaigns, trade shows, and workshops to enhance brand visibility and engagement.