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Bio

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Luis Yanes Buraya is a seasoned social media and marketing professional with expertise in content creation, community management, and digital marketing. He has worked with prominent brands like The Coca-Cola Company, developing and implementing social media strategies, managing content, and analyzing performance. Luis holds certifications in Sprinklr Campaign Manager Pro and Google Analytics for Beginners, and has a strong background in English and Spanish language proficiency. Luis has experience in various roles, including CX Engagement Specialist, Community Manager, and Junior Consultant, with a focus on social media management, digital marketing, and customer engagement. He has worked in different locations, including Madrid, Spain, and San Diego, California, USA.

Credentials

  • Sprinklr Campaign Manager Pro
    Sprinklr
    Dec, 2022
    - Apr, 2026
  • Sprinklr Community Manager Pro
    Sprinklr
    Dec, 2022
    - Apr, 2026
  • Sprinklr Distributed Pro
    Sprinklr
    Dec, 2022
    - Apr, 2026
  • Digital Marketing
    Google Actívate
    Sep, 2022
    - Apr, 2026
  • E-Comerce
    Activate Inc @ Google
    Sep, 2022
    - Apr, 2026
  • Google Analytics for Beginners
    Google
    Oct, 2022
    - Apr, 2026

Experience

  • OgilvyES
    • Madrid, Comunidad de Madrid, España
    • CX Engagement Specialist
      • Nov 2022 - May 2023
      • Madrid, Comunidad de Madrid, España

      - Implementation and Social Media Management for The Coca-Cola Company: Content creation, daily interaction with the community, events coverage in real time (Coca-Cola Rosalia NYC) -Calendar Devolpment.- Continuous dialogue and coordination with other agencies and stakeholders for the social amplification of projects like Coca-Cola Creations Rosalía or Fanta Snacking Battles.- Monitoring, risks, and opportunities detection.- Reporting and analysis. (PPT Social Media Performances on the different social media platforms) Insights from Sprinklr and from the own Social Media Platforms.- Consumer Care through Social Media channels and e-mail,

  • Findasense
    • Madrid, Community of Madrid, Spain
    • CX Engagement Specialist
      • May 2022 - Nov 2022
      • Madrid, Community of Madrid, Spain

      - Implementation and Social Media Management for The Coca-Cola Company: Content creation, daily interaction with the community, events coverage in real time. (CCME)- Continuous dialogue and coordination with other agencies and stakeholders for the social amplification of projects like CCME.- Monitoring, risks, and opportunities detection.- Reporting and analysis.- Consumer Care through Social Media channels and e-mail,

    • Community Manager & Email Marketing
      • Apr 2018 - Jul 2018
      • Madrid Area, Spain

      -RRSS Management (Twitter, Facebook)-Experience in Digital Marketing. Offline SEO.- Web edition with WordPress.-Analize and report from Google Adwords.-Seek the market for new potential clients, (E-mail marketing with mailchimp) and phone calls.

  • Sikiliza Travel
    • Harare, Zimbabwe
    • Junior Consultant
      • Sep 2015 - Aug 2016
      • Harare, Zimbabwe

      -Promoting and marketing for the agency.-Dealing with customer queries and complaints.-Providing advice about visas or passports and recruiting, training and supervising staff.-Managing budgets and preparing promotional materials and displays.- Seek the market for new potential clients, (E-mail marketing with mailchimp) and phone calls.

  • Hotel Drim
    • Struga, Macedonia
    • Community Manager Intership
      • Apr 2015 - Sep 2015
      • Struga, Macedonia

      RRSS Management (Twitter, Facebook, Instagram, youtube...).-Development of calendars and schedules.-Realization of analysis and monitoring of feedback from social media (Social Listening).- Seek the market for new potential clients, (E-mail marketing with mailchimp) and phone calls.

Education

  • 2019 - 2023
    Universidad Rey Juan Carlos
    English Marketing, BUSINESS, MANAGEMENT, MARKETING, AND RELATED SUPPORT SERVICES
  • 2016 - 2018
    CampusFP Ventas
    Under Degree Marketing and Advertising, Marketing
  • 2013 - 2015
    Escuela Profesional Javerianas
    Guide Information and Tourist Assistance, Tourism and Travel Services Management

Suggested Services

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Industry Focus. “Marketing and Advertising”

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