Experience

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  matteria

  • Colombia

  • Marketing Manager

    • Sep 2023 - Present
    • Colombia

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  Wikimedia Colombia

  • Bogotá, Capital District, Colombia

  • Board Member

    • Jan 2024 - Present
    • Bogotá, Capital District, Colombia

    Wikimedia Colombia is the local chapter of the Wikimedia Foundation in Colombia. The work of Wikimedia Colombia is entirely volunteer-based, and it primarily focuses on organizing activities and initiatives related to free knowledge, culture, and education, especially if they are related to Wikimedia projects.

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  Archivo Edita

  • Communications Coordinator

    • Apr 2023 - Present

    Archivo Edita is an organization dedicated to preserving, researching, and disseminating the cultural heritage and visual memories of the Colombian Caribbean.

• 

  Cesde Institución Educativa

  • Medellín, Antioquia, Colombia

  • Marketing & Brand Teacher

    • Mar 2023 - Apr 2023
    • Medellín, Antioquia, Colombia

    Managed intensive workshops for entrepreneurs in Antioquia, which aimed to strengthen key concepts for building their brand through storytelling. Additionally, raised awareness about the importance of reading metrics and using artificial intelligence tools to optimize their investment and business results.

• 

  Good Comunicación Sostenible

  • Bogotá, Distrito Capital, Colombia

  • Communications and Sustainability Project Manager

    • Feb 2023 - Apr 2023
    • Bogotá, Distrito Capital, Colombia

    • Successfully managed high-level executive clients in the Oil & Energy sector in Latin America, including Ecopetrol, Drummond LTD, GEB, and others, ensuring timely and successful completion of project stages.• Lead the creation of digital content for A-List clients across various digital formats, such as landing pages, reports, websites, emails, FAQs, and social media, among others.

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  iFood

  • Brazil
  • Software Development
  • 700 & Above Employee

  • ESG Coordinator

    • Jul 2021 - Nov 2022

    • Executes the ESG company strategy, iFood Social, that delivers three platforms for social programs: development, environment, and inclusion. As well as coordinates the performance of the programs to boost strategy KPIs and protect the iFood social license in Colombia• Provides support on corporate relationships with Colombian officials and other stakeholders to enable dialogue around iFood operation risks regarding the regulatory landscape. Also, participates in the innovative project that affords a social security coverage benefit to +83k gig-workers

  • PR and Communications Associate

    • Oct 2020 - Jun 2021

    • Executed PR plans and supports Corporate Communications, aiming to strengthen iFood reputation among outlets media, civil society, and policymakers in 52+ cities in Colombia• Monitored data from competitors' coverage on outlet media to identify opportunities to build timely iFood external communications and measurable PR results. Also, worked closely with PR agencies and participates in activities linked to relationships with journalists and opinion leaders

  • Marketing and Communications Analyst

    • Jul 2018 - Oct 2020

    • Supported digital communication, growth marketing strategy, and targeted content creation to 500k+ users in Colombia across integrated consumer journey (content, CRM, online) for user retention and activation, tripling iFood orders and user base• Turned data into actionable insights and provided analysis to improve growth marketing strategies based on new content initiatives for the company that drove user engagement and iFood KPIs

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  3D makeR Technologies

  • Colombia

  • Sales & Marketing Assistant

    • Feb 2017 - Feb 2018
    • Colombia

    • Managed B2B and B2C digital marketing strategies to engage leads, promote its brand, establish a dialogue through specialized content with 3d printing community and related industries in Colombia, and boost sales of makeR's catalog• Supported the creation of a B2C e-commerce platform on makeR's website which holds more than 100 items and worked closely with outsourced advertising agencies to supervise consultancy and understand new insights

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  Inter-American Development Bank

  • Washington D.C. Metro e Região, Estados Unidos

  • Communication Intern at the Office of Strategic Planning and Development Effectiveness

    • Jun 2017 - Aug 2017
    • Washington D.C. Metro e Região, Estados Unidos

    • Developed communication strategy for re-launching of Blog "Hacia el Desarrollo Efectivo / Development that Works" with suggestions and improvements to SPD's blog template and its visual content• Edited content for SPD office including technical and press articles, triggered email strategies and associated reports to ensure engagement with readers & future subscribers (e.g. policymakers, academics, IDB staff, among others)

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  Elite Nannies On Call

  • Barranquilla, Atlántico Department, Colombia

  • Digital Marketing Assistant

    • Aug 2016 - Jan 2017
    • Barranquilla, Atlántico Department, Colombia

    • Maintained and organized personnel management with the optimization of hiring and monitoring processes based on the use of databases, design tools, and CRM (Capsule).• Ensured customer retention and engagement among (families) by direct communication with hired child caregivers and housekeepers• Conducted email marketing campaigns and social media strategies to engage new vacancies• Rebranded company logo and modernized all graphic styles of the agency on social media and websites• Wrote childcare focused content, child caregiving strategies, parenting tips using SEO optimization techniques• Fixed agency website, redesigned website map and edited visual layout on Wordpress platform• Designed graphic material for social media

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  Organización de los Estados Americanos (OEA)

  • Área Metropolitana de Washington D.C., Estados Unidos

  • Intern at Summits of the Americas Secretariat

    • Jun 2016 - Aug 2016
    • Área Metropolitana de Washington D.C., Estados Unidos

    • Generated a detailed report to understand the current situation of Secretariat and the SVC websites regarding content temporality, user navigability, and responsive web design• Evaluated user experience surveys, and regenerated survey questions, as necessary, in the Summits Virtual Community (SVC)• Wrote brief summaries of conferences, diplomatic events, and dialogues on topics of importance to the Americas in Washington D.C.

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  Red de Empoderamiento Ciudadano del Caribe (RECCaribe)

  • Barranquilla

  • Communication Assistant

    • Jan 2015 - May 2015
    • Barranquilla

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  El Comunicador Uniautónoma

  • Atlántico, Colombia

  • Graphic Design Internship

    • Jul 2014 - Mar 2015
    • Atlántico, Colombia