Okay, let’s tackle this. So Luis Hernandez has 37 years of experience in small business management, which is a long time. He has a strong background in strategic planning, public speaking, and leadership. However, his experience is in a small business, which might not be as in-demand as larger corporations. Location is Temple, Texas, which is a smaller market. Considering his experience and skills, I would estimate his hourly rate to be around $125, which is on the lower end of the scale for business leaders with similar experience. However, this is a rough estimate and may vary depending on the specific industry and demand.