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Lucy Sweeney is a seasoned journalist and digital content expert with a proven track record of delivering high-impact stories and innovative online content. As a former Digital Journalist at the Australian Broadcasting Corporation (ABC), she has honed her skills in news writing, subediting, and online journalism, with a focus on crafting compelling headlines and story sells. With a strong background in digital production and a keen eye for detail, Lucy excels in fast-paced news environments, where she has led teams and developed strategies to drive audience engagement.

Credentials

  • Certificate III in Tourism
    Career Training Institute of Australia
    Sep, 2010
    - Jun, 2026

Experience

    • Australia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Digital Journalist - Features
      • Apr 2024 - Present

    • Digital Journalist - International
      • Oct 2021 - Apr 2024

      Collaborating with correspondents, reporters and photographers across ABC's extensive international bureaux to share stories from all over the globe.

    • Front Page Editor
      • Jan 2020 - Sep 2021

      Curating the face of ABC News, crafting headlines and story sells, alerting audiences to breaking news and live coverage, and developing the strategy that drives the ABC News web and app home pages.

    • Digital Journalist - Australia Talks
      • Feb 2021 - Jun 2021

      Creating and coordinating digital content for a collaborative ABC project around a national survey identifying the issues that really matter to Australians.

    • Australia
    • Broadcast Media Production and Distribution
    • 700 & Above Employee
    • Training Facilitator
      • Feb 2020 - Oct 2020

      I took on a project to plan, devise and deliver a series of workshops for ABC journalists focusing on reaching new audiences in the digital space. While initial plans would have seen a number of topics covered in a longer face-to-face session, the global pandemic meant I had to quickly adapt this content to work in shorter training sessions that could be delivered via Zoom. From August to October I delivered 49 workshops focused on conversational tone, capitalising on the opportunities of search engines to reach audiences and explainer writing to more than 240 participants. I'm incredibly proud of the effort I put into these workshops and the positive feedback I've received from colleagues who attended and managers who oversaw the direction of the project.

    • Digital Journalist
      • May 2019 - Jan 2020

      Writing, sub-editing and curating the ABC's digital coverage of national and international news and events. Leading teams as the front page editor for ABC News Digital, training new staff in CMS and best practice for online news writing, and liaising with journalists working across all of the ABC's platforms from around Australia and the rest of the world.

    • Australia Votes Coordinator
      • Apr 2019 - May 2019

      Co-ordinating election coverage for digital platforms of ABC News.

    • Front Page Editor
      • Mar 2019 - Apr 2019

      Front page editing is one of a number of shifts I rotate through in my role as an experienced digital producer in the newsroom. I enjoyed a month-long stint dedicated solely to FP duties in March, which gave me the chance to hone my headline-writing skills, improve CTR from the news home page and contribute to the ABC's front page strategy document.

    • Digital Producer
      • Oct 2018 - Mar 2019

      Writing, sub-editing and curating the ABC's digital coverage of national and international news and events. Leading teams as the front page editor for ABC News Digital, training new staff in CMS and best practice for online news writing, and liaising with journalists working across all of the ABC's platforms from around Australia and the rest of the world.

    • Digital Producer - Politics
      • Oct 2017 - Oct 2018

      Working as part of an interactive storytelling unit inside the ABC's Parliament House bureau to deliver bespoke content that explores the way politics intersects with the lives of Australians.

    • Digital Producer
      • Jul 2013 - Oct 2017

      Writing, sub-editing and curating the ABC's digital coverage of national and international news and events. Leading teams as the front page editor for ABC News Digital, training new staff in CMS and best practice for online news writing, and liaising with journalists working across all of the ABC's platforms from around Australia and the rest of the world.

  • Stacey's Happy Pets
    • Brisbane Area, Australia
    • Petsitter/Assistant Manager
      • Jan 2012 - Jan 2015
      • Brisbane Area, Australia

      Whilst studying fulltime, I worked as a petsitter conducting daily visits to holidaying clients’ homes to provide care and affection for pets as well as ensuring home security. I was also involved in establishing a social media presence for the company and completing various administrative roles ...

  • Australian University Sport
    • Brisbane, Australia
    • Media and Marketing Assistant
      • Jun 2013 - Aug 2013
      • Brisbane, Australia

      As an intern, I worked within the marketing department helping to plan and facilitate national sporting opportunities on behalf of member universities. I was responsible for the official website, mobile app and social media accounts, developing story leads for media partners, as well as managing ...

Education

  • 2011 - 2013
    The University of Queensland
  • 2005 - 2009
    St Andrew's Catholic College

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Broadcast Media Production and Distribution”

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