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Lucy Raine

Marketing Manager - Credit Worthiness at Lloyds Banking Group
Intro Book
Lucy Raine, a seasoned marketing expert with 7+ years of experience in financial services, insurance, and multi-channel marketing, holds a Professional Certificate in Marketing and a BA (Hons) in Journalism, Film and Broadcasting.
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Location
Penarth, Wales, United Kingdom, GB
Skills
  • Direct Marketing
  • Financial Services
  • Marketing
  • Campaign Management
  • Insurance
  • Show all
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Bio

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Lucy Raine is a seasoned marketing expert with a proven track record of delivering high-impact campaigns across multiple industries. As a Director at Raine Marketing Consultancy Limited, she spearheaded multi-channel marketing efforts for prominent clients, including TSB Bank and RAC. With a strong background in financial services, Lucy has successfully managed high-profile partner accounts, achieving annual APE targets on life insurance marketing campaigns. Holding a Professional Certificate in Marketing from the Chartered Institute of Marketing and a BA (Hons) in Journalism, Film and Broadcasting from Cardiff University, Lucy brings a unique blend of creativity and analytical expertise to her work. Throughout her 7-year tenure at Lloyds Banking Group, Lucy has held various leadership roles, including Marketing Manager - Credit Worthiness and Content Manager. Her experience spans campaign management, stakeholder engagement, and digital marketing, with a focus on driving business growth and customer loyalty. Lucy's expertise in direct marketing, financial services, and multi-channel marketing has been instrumental in shaping the marketing strategies of several prominent organizations. With a strong educational foundation and a passion for staying up-to-date with industry trends, Lucy remains a sought-after expert in her field. Her ability to craft compelling marketing messages and drive results-driven campaigns has earned her a reputation as a trusted advisor and a key player in the marketing landscape.

Experience

  • Lloyds Banking Group
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Marketing Manager - Credit Worthiness
      • Mar 2022 - Present

    • Content Manager
      • Nov 2020 - Mar 2022

    • Assistant Content Manager (Contract)
      • Apr 2019 - Oct 2020

    • Assistant Marketing Manager (Contract)
      • Apr 2017 - Mar 2019

      High volume and value credit card campaigns

  • Raine Marketing Consultancy Limited
    • Cardiff, United Kingdom
    • Director
      • Jun 2015 - Mar 2020
      • Cardiff, United Kingdom

  • TSB Bank
    • United Kingdom
    • Banking
    • 700 & Above Employee
    • Marketing Copywriter (Contract)
      • Feb 2017 - Mar 2017

    • Campaign Manager (Contract)
      • Jun 2015 - Jan 2017

      Personal Current Accounts, Savings, Business Banking and General Insurance

  • RAC
    • Bristol, United Kingdom
    • Insurance Marketing Manager
      • Mar 2014 - May 2015
      • Bristol, United Kingdom

      Delivering multi-channel marketing campaigns for a wide portfolio of insurance products.Products managed include - Car and Multicar Insurance, Home Insurance, Travel Insurance, Pet Insurance, Motorbike Insurance, Van Insurance, Temporary Car Insurance, Learner Driver Insurance, Personal Accident Insurance.

  • Legal & General
    • United Kingdom
    • Financial Services
    • 700 & Above Employee
    • Account Manager
      • May 2013 - Feb 2014

      Managing high profile partner accounts to achieve annual APE targets on life insurance marketing campaigns. Delivering white-labelled marketing materials and producing high-quality copy for multiple channels.Clients included - Direct Line, Churchill, Saga, AA, Sainsbury's

    • Senior Account Coordinator
      • Sep 2010 - May 2013

      Working with numerous partner accounts to create, coordinate and analyse marketing campaigns for Life Insurance in the Direct market.

    • Campaign Coordinator
      • Feb 2009 - Sep 2010

    • Customer Sales Agent
      • Aug 2006 - Feb 2009

Education

  • 2009 - 2010
    Chartered Institute of Marketing
    Professional Certificate in Marketing
  • 2003 - 2006
    Cardiff University / Prifysgol Caerdydd
    BA (Hons), Journalism, Film and Broadcasting

Suggested Services

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Industry Focus. “Financial Services”

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