Bio
Credentials
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YOAST SEO for Beginners
Yoast SEOSep, 2019- Apr, 2026 -
SEO Tutorial for Beginners
UdemyAug, 2018- Apr, 2026
Experience
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Marketing Communication Consultant
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Mar 2018 - Present
Marketing Communication Consultant and Founder of Real Life REBEL℠ (MarCom Services)Here’s how I’ve been helping clients to achieve their objectives and contribute to their success.Writing, editing, proofreading, beta reading, and virtual MarCom assistance for businesses, solo professionals, entrepreneurs, authors and writers.Outsource your Writing NeedsReal Life REBEL℠ provides a writing service. Benefit from original copy and content that is aligned with your brand voice and tone. Here’s how I can help you:• Blog post writing• Website landing page content• Social media content• Email newsletters• Press releases• Articles• Case studies• Brochures• Business correspondence• Ghostwriting• Collaboration with web developersEditing and ProofreadingDo you have written content that needs to be edited or proofread? Allow me to assist you in making your text more readable. Real Life REBEL℠ offers a comprehensive editing and proofreading service. I edit and proofread articles, web content, blog posts, AI-generated content, newsletter copy, brochures, flyers, advert copy, business correspondence, and nonfiction and fiction books.Beta ReadingLooking for objective feedback on your writing? Let’s help you polish your writing project and develop your work to its full potential. I beta read articles, short stories, and nonfiction and fiction manuscripts. Benefit from my detailed and constructive critique.Virtual MarCom AssistanceFree up your time! Real Life REBEL℠ can help you to operate more efficiently so you can do the work you would rather be doing. Benefit from more than thirty years of experience in corporate marketing communication, public relations, and self-publishing.Your needs top my agenda, no matter how big or small. Here’s a sample of what I can do for you:• Marketing Communication• Design• Social Media• Web Services• Managing Day-to-day• Author AssistantVisit Real Life REBEL℠ - https://realliferebel.com
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Virtual Author Assistant
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Jun 2014 - Feb 2018
Virtual Author Assistant and Founder of Real Life REBEL℠ (Services for Authors)Services for AuthorsReal Life REBEL℠ services for authors, a creative service that professionally caters for the needs of writers and authors, globally.I have been collaborating with Writers and Authors on their book projects since 2014 and am familiar with the essential elements of the publishing process. Many Indie Authors have benefited by working with me to prepare their non-fiction, fiction, and poetry manuscripts for final publishing on Amazon and other platforms. Past projects include various creative services or a combination of:• Beta reading• Manuscript review• Proofreading and editing• Book layout, design, and formatting• Book cover design for both ebooks and print books• Amazon platform upload• Social media marketing content creation for book promotion• Setup of integrated social media profiles and author website/blog (WordPress, Wix, Squarespace)This service is still offered by Real Life REBEL℠ (MarCom Services) under Virtual MarCom Assistance - Author Assistant - https://realliferebel.com/virtual-marcom-assistance.
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Real Life REBEL℠ the-BLOG
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Centurion, South Africa (Gauteng)
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Founder and Editor-in-Chief
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Jan 2019 - Present
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Centurion, South Africa (Gauteng)
I am the founder of Real Life REBEL℠, and the editor-in-chief of the-BLOG, where I write about lifestyle and work-related topics synonymous with my daily life.Real Life REBEL℠ the-BLOG was created as an outlet for my creative musings and is forever evolving. It’s part of my website and is interwoven with my work as a marketing communication consultant. The content published on the-BLOG is my personal work and forms part of my portfolio.Blog posts cover my passions, adventures, cool places, healthy recipes, books, and ‘life’ stuff. Posts under the category SHOPtalk are relevant to the marketing communication work I do under the Real Life REBEL℠ brand. the-BLOG is my creative corner where I write and share with like-minded people. Apart from my creative work, I also have a keen interest in psychology and am a Certified Holistic Health and Wellness Coach. I lead a creative and uncomplicated holistic lifestyle. I’ve gone from the blur of the corporate rate race to a pace where life can be enjoyed and appreciated. Read some of my scribbles on the-BLOG — https://realliferebel.com/the-blog.
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Indie Author
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Centurion, South Africa (Gauteng)
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Author of Lucy, Foxy and the Big Colourful Funny Birds on Amazon
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Jan 2022 - Present
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Centurion, South Africa (Gauteng)
I’m proud and excited! I’ve reached the next phase in my creative journey. My book was accepted and published on Amazon. Lucy, Foxy and the Big Colourful Funny Birds is my debut children’s book. I wrote the story and digitally illustrated the book. The book is classified as Juvenile Fiction and teaches an important life lesson to readers ages 6 – 9.I’ve also created Freebie ART and ACTIVITY Pages for my readers to enjoy, as a gesture of appreciation. It’s available on my website.About the BookLucy and her friends enjoy a day filled with fun and adventure. Foxy and Mr Mouse walk through the forest and spot big colourful funny birds high up in the sky. The two friends wonder what kind of birds they are. They decide to visit Lucy, who lives at the edge of the forest, as they are certain Lucy will have the answer.Lucy, Foxy and the Big Colourful Funny Birds is about asking questions when you do not know something. That is how you learn new things.‘I had a fabulous time writing and digitally illustrating Lucy, Foxy and the Big Colourful Funny Birds. I’m currently working on my second children’s picture book. Much excitement.’ – Luculle Stols👉 Follow me on Amazon and Goodreads for updates and new releases. Visit my author page to see more of my work.⭐️ Amazon - https://www.amazon.com/author/luculle-stols ⭐️ Goodreads - https://www.goodreads.com/author/show/22241915.Luculle_Stols👉 Visit my Author Page - https://realliferebel.com/luculle-stols-authorSkills: Juvenile Fiction Writing · Creative Writing · Digital Illustration · Digital Art · Amazon · Amazon KDP · Book Cover Design · Book Design · Book Formatting · Book Layout · Ebook · Editing · Manuscript Review · Proofreading · SEO Optimised Blog Post Writing · Social Media Content · Website Landing Page Content on WordPress · Canva English, WordPress, CMS
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Aveng Manufacturing Automation & Control Solutions - prev. Alpret Control Specialists (Pty) Ltd
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Florida, Roodepoort, South Africa (Gauteng)
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Marketing Services Manager
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Aug 2004 - Feb 2018
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Florida, Roodepoort, South Africa (Gauteng)
Permanent Middle Management position at Aveng Manufacturing Automation & Control Solutions, prev. Alpret Control Specialists (Pty) Ltd, a Division of Aveng Africa (Pty) Ltd, in the Engineering sector (Process Control Instrumentation and Automation).DUTIES AND RESPONSIBILITIES• Annual Marketing Budget - Compiling, Executing• International Supplier liaison - Executives, MarCom Departments; Europe, USA and UAE• Internal liaison - Aveng Divisions Group Level• Customer liaison• Media liaison – Advertising Agency and Publishers; editorial, adverts, online media• Company Website and Intranet Updates and Maintenance• Customer Newsletter Electronic - layout, design, formatting, writing, proofreading, editing, photo editing, photography, production, circulation to Client Database, Group and International Supplier• Company Newsletter Electronic and Print - layout, design, formatting, writing, proofreading, editing, photo editing, photography, production, circulation Internal, Group and International Supplier• Event Photography• Corporate Event and Technical Exhibition Management and coordination from concept to final event closeout
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Alpret Control Specialists (Pty) Ltd a Division of Aveng Africa (Pty) Ltd
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Florida, Roodepoort, South Africa (Gauteng)
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Marketing Services Supervisor
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May 1999 - Jul 2004
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Florida, Roodepoort, South Africa (Gauteng)
Permanent Middle Management position at Alpret Control Specialists (Pty) Ltd a Division of Aveng Africa (Pty) Ltd, Grinaker-LTA until 2000, in the Engineering sector (Process Control Instrumentation and Automation).DUTIES AND RESPONSIBILITIES• Annual Marketing Budget - Compiling, Executing• International Supplier liaison - Executives, MarCom Departments; Europe, USA and UAE• Internal liaison - Grinaker-LTA Divisions Group Level• Customer liaison• Media liaison – Advertising Agency and Publishers; editorial, adverts, online media• Company Website and Intranet Updates and Maintenance• Maximizer CRM Database Management• Customer Newsletter Electronic - layout, design, formatting, writing, proofreading, editing, photo editing, photography, production, circulation to Client Database, Group and International Supplier• Company Newsletter Electronic and Print - layout, design, formatting, writing, proofreading, editing, photo editing, photography, production, circulation Internal, Group and International Supplier• Event Photography• Corporate Event and Technical Exhibition Management and coordination from concept to final event closeout
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Executive Assistant
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Jun 1997 - Apr 1999
Permanent skilled level position at Alpret Control Specialists (Pty) Ltd a Division of Grinaker-LTA Mechanical and Electrical in the Engineering sector (Process Control Instrumentation and Automation).Dual responsibilities, whilst being coached for a Middle Management Position.DUTIES AND RESPONSIBILITIES - Executive Assistant to the Sales and Technical Director• Executive Assistant, Secretarial and Administrative Duties• Diary Management and Scheduling• Business Correspondence• Coordination and facilitation of meetings - Sales, Technical, Client, International Supplier• Internal liaison - Grinaker-LTA Divisions at Group Level• Customer liaison• Maximizer CRM Database Management• Local and International travel and accommodation bookings company-wide• Support to the National External Sales Team of ± 35-40 staff• Supervising Sales Assistant• Technical Library - International Technical Document Orders, Receiving, Indexing, Stock Control, Communication, National Distribution• Annual Sales, Technical and Training Conference• Internal Social Event Management company-wide• Project Management of selected internal building and maintenance projectsDUTIES AND RESPONSIBILITIES - Marketing Services Supervisor in Training• Media liaison – Advertising Agency and Publishers; editorial, adverts, online media• International Supplier liaison - Executives, MarCom Departments in Europe, USA and UAE• Corporate Event and Technical Exhibition Management and coordination from concept to final event closeout
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Corporate Receptionist
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Feb 1997 - May 1997
Permanent skilled level position at Alpret Control Specialists (Pty) Ltd a Division of Grinaker-LTA Mechanical and Electrical in the Engineering sector (Process Control Instrumentation and Automation).DUTIES AND RESPONSIBILITIES• Management and co-ordination of all incoming calls on a Henley Mini Switch Board - 14 lines and 100 extensions• General Reception and Administrative Duties• Setting of Switchboard Duty Schedule and coordination thereof, as well as liaison with various Managers in the organisation to negotiate the availability of their staff members for this function. This, to stand in during lunch, tea and vacation breaks.• Management of Company Bank Guarantees for ContractsREASON FOR LEAVINGPromoted to the role of Executive Assistant to the Technical and Sales Directors at Alpret Control Specialists (Pty) Ltd a Division of Grinaker-LTA Mechanical and Electrical in the Engineering.
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Anerline Construction
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Randburg, South Africa (Gauteng)
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Executive Assistant
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Aug 1996 - Jan 1997
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Randburg, South Africa (Gauteng)
Permanent skilled level position at Anerline Construction, in the Construction and Civil Engineering sector.DUTIES AND RESPONSIBILITIES• Executive Assistant Duties to two Company Directors (Owners)• Diary Management and Scheduling• Business Correspondence• Secretarial and Administrative Duties for a technical team: Draughtsman, Quantity Surveyor, Civil Engineer, Civil Engineering Contractor• Coordination and facilitation of internal as well as client meetings• Petty Cash• Debtors and Creditors• Banking• Liaison with External Financial Accountant• Supervising of Cleaner and Tea Lady• HousekeepingREASON FOR LEAVINGPermanent position offered at Alpret Control Specialists (Pty) Ltd
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South Africa
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Construction
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1 - 100 Employee
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Membership and Registration Coordinator
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Jun 1993 - Jul 1996
Permanent skilled level position, at the Association of South African Quantity Surveyors (ASAQS), in the Building and Construction sector.DUTIES AND RESPONSIBILITIES• Database Management (Membership and Registration)• New Membership and Registration application facilitation• Coordination and facilitation of Membership and Registration Meetings• Compilation of Agenda and Minutes for Membership and Registration Meetings with Association of South African Quantity Surveyors (ASAQS) Registrar and Board Members• Implementation and co-ordination of Professional Examination for Quantity Surveyors (Professional Test of Competence)• Liaison with Association members, Board members, Committee members and general public• Internal and external correspondence• Debtors (Invoicing and Statements for Membership and Registration Fees and Payment Allocation)REASON FOR LEAVINGNew Registrar
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Corporate Receptionist
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Aug 1992 - May 1993
Permanent skilled level position, at the SA Association of Quantity Surveyors, in the Building and Construction sector.DUTIES AND RESPONSIBILITIES• BTS 24 Switch Board - 5 lines and 10 extensions• Liaison with Association members, Board members, Committee members and general public • General reception and admin duties• Sales of Quantity Surveying contract documentation• Petty CashREASON FOR LEAVINGPromoted to Membership and Registration Coordinator of the SA Association of Quantity Surveyors
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The South African Institute of Building
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Halfway House, Midrand, South Africa (Gauteng)
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Data Capturer
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Jul 1992 - Jul 1992
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Halfway House, Midrand, South Africa (Gauteng)
Contract junior-level position at The South African Institute of Building in the Building and Construction sector. First job after completion of my N6 National Certificate (Commerce), Secretarial, at the Pretoria Technical College.DUTIES AND RESPONSIBILITIES• Project - capturing of lost member data recordsREASON FOR LEAVINGPermanent position offered at the SA Association of Quantity Surveyors
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Education
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2004 - 2004IMM Graduate School of Marketing, South Africa
Certificate, Marketing -
2021 - 2022Udemy Alumni
Certificate Course, Holistic Health and Wellness Coaching -
College of Media and Publishing, UK
Diploma, Level 4, Copywriting (Refresher Course - In Progress) -
College of Media and Publishing, UK
Diploma, Level 4, Proofreading and Editing (Refresher Course - In Progress) -
2019 - 2019Udemy
Certificate, WordPress SEO Optimization -
2019 - 2019Yoast Academy
Certificate, Yoast SEO Introduction -
2018 - 2018Udemy
Certificate, eBook Cover Design (Photoshop CC) -
2003 - 2003Direct Marketing Association, South Africa
Diploma In Digital Marketing, Digital Communication and Media/Multimedia -
University of South Africa/Universiteit van Suid-Afrika
National Diploma, Public Relations/Image Management -
1991 - 1992RSA Department of Education and Culture, South Africa
N6 Certificate, Business/Commerce, General -
1990 - 1990Pretoria Technical College, South Africa
Certificate, Photography
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