Okay, let’s tackle this. So Lucky Sweeny has 10+ years of experience as an executive coach and leader. He has a strong background in coaching, teaching, and leadership development, which are in demand. He also has experience in public speaking, social media, and strategic planning. Location is Santa Barbara, California, which is a desirable location for professionals. Considering his experience and skills, I would estimate his hourly rate to be around $125, which is slightly lower than the average rate for executive coaches in the US, but still competitive given his location and experience.