Experience

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  Kustom Dezign

  • Cape Town, Western Cape, South Africa

  • Social Media Marketing Specialist

    • Jul 2023 - Sep 2023
    • Cape Town, Western Cape, South Africa

    • Developing and implementing social media strategies and campaigns across various platforms to promote clients’ brands and increase their online presence.• Managing and optimising paid ad campaigns on platforms such as Google Ads, Facebook Ads, and LinkedIn Ads to drive targeted traffic and generate leads.• Conducting keyword research, on-page optimisation, and technical SEO audits to improve clients’ organic search rankings.• Designing visually appealing graphics, banners, and other creative assets for social media posts, ads, and website content.• Monitoring and analyse campaign performance using analytics tools, and provide regular reports to clients with actionable insights.• Staying up to date with the latest digital marketing trends, tools, and best practices, and implement innovative strategies to achieve client objectives.

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  MODERNHYPE

  • Cape Town Area, South Africa

  • Digital Marketing Manager

    • Jan 2019 - Jul 2023
    • Cape Town Area, South Africa

    Responsible for developing and overseeing online marketing strategies for businesses ranging from small startups to large corporations. Ensuring that digital marketing campaigns run smoothly from start to finish.• Planning digital marketing campaigns, including web, SEO/SEM, email, social media and display advertising• Creating and planning a regular publishing schedule (Content Calendar) for Website, Social Media & Email Marketing• Measuring site traffic, identifying and evaluating new digital technologies and optimizing marketing campaigns, email marketing, social media, and display & search advertising using web analytics tools.

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  MODERNHYPE

  • Social Media Strategist

    • Mar 2018 - Sep 2018

    Designed social media strategies to achieve marketing targets. Managed, created and published original, high quality content on social platforms.• Identified target audience preferences and produced content to meet these preferences• Built targeted ad campaigns and customer engagement strategies but focus only on Social Media• Managed٫ created and published original٫ high quality content• Kept content on social media up-to-date

  • Website Content Manager

    • Mar 2018 - Aug 2018

    Produced and published content, writing, editing, proofreading and formulated content strategies.• Managed, created and published original, high quality content• Administered all company social media accounts ensuring up-to-date content• Prepared weekly and monthly reports on web traffic and ROI• Monitored SEO and user engagement and suggested content optimisation

  • Video Production Specialist

    • Mar 2016 - Jul 2018

    Involved in all aspects of the video production process, including planning, creating, processing, uploading, editing, and managing video for a wide variety of distribution channels.• Strong technical skills, and experience with Final Cut Studio, Adobe Creative Suite Video Editing software, After Effects, and Canva, among others• Producing and packaging video content that captures and engages• Developed an overall video brand identity & messaging strategy

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  Nike

  • United States
  • Retail
  • 700 & Above Employee

  • Digital Specialist

    • Mar 2014 - Nov 2015

    Delivered digital marketing programs to support expansion and growth. Developing, managing and designing layouts of communications such as presentations, newsletters, event support.• Designed digital media campaigns that aligned with the goals of the business• Performed market research, strategised with other marketing professionals and created content to aid in the success of marketing campaigns.• Designed, created, and delivered marketing programs to support expansion and growth of the company services and products.

  • Community Manager

    • Jan 2013 - Feb 2014

    Managed brand Nike Sportswear ZA's online communities. Monitored and encouraged user engagement across NSW's social media accounts and other digital channels.• Moderated and appropriately responded timely to both online & offline conversations.• Tracked & grew follower count across all social channels.• Created & posted creative text, image and video content for all social media accounts.• Coordinate campaigns with marketing, communications and PR teams.

  • Social Media Manager

    • Jun 2011 - Dec 2012

    Oversaw Nike Sportswear ZA's interactions with the public/followers through implementing content strategies on social media platforms.• Established clear social media objectives to optimise grow & expansion • Managed content & social media assets• Implemented social media Lead Generation for Prospecting Success• Developed a social media brand strategy

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  GQ Magazine

  • Cape Town, Western Cape, South Africa

  • Fashion Consultant

    • Jan 2011 - May 2011
    • Cape Town, Western Cape, South Africa

    Introduced a weekly style guide for GQ South Africa's digital platform. Recommend specific outfits, accessories, and other fashion items to online readers.

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  ASTORE

  • Cape Town Area, South Africa

  • Store Manager

    • Jan 2010 - May 2011
    • Cape Town Area, South Africa

    Oversaw the day-to-day running of the store from stock take, blogging and tracking Web-store sales.• Kept track of stock and ordering • Managed eCommerce platform• Analysed sales figures and forecasted future sales volumes• Maintained awareness of market trends and monitored what competitors are doing• Organising sales promotions and in-store events

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  Kurse Music Distribution

  • Cape Town Area, South Africa

  • Label Manager

    • Sep 2008 - Dec 2009
    • Cape Town Area, South Africa

    Responsible for overseeing the day-to-day running of the store. Main focus of the work was to meet sales targets and customer satisfaction standards by maximising the customer's experience.• Recruited, trained, supervised and appraised staff• Oversaw pricing and stock control• Dealt with customer complaints & queries

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  Hi-Five Music & Clothing

  • Cape Town Area, South Africa

  • Store Manager

    • Sep 2004 - Aug 2008
    • Cape Town Area, South Africa