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Lucie Walford

Attraction Manager at The Silver Mountain Experience
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Lucie Walford is a seasoned attraction manager with 9 years of experience in heritage tourism, holding leadership positions at The Silver Mountain Experience and Aberystwyth University.
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Location
Ponterwyd, Wales, United Kingdom, GB
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Bio

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Lucie Walford is a seasoned attraction professional with over nine years of experience in heritage tourism management. As Attraction Manager at The Silver Mountain Experience, she spearheaded marketing campaigns, led staff, and fostered partnerships with local businesses. Her expertise spans social media promotion, event organization, and customer service. Prior to her tenure at The Silver Mountain Experience, Walford held roles at Aberystwyth University, Llanerchaeron National Trust, and Ceredigion Archives. Her academic background includes a Master's degree in History and Heritage from Aberystwyth University, where she also completed a dissertation on "Byways: On The Road to Lost Heritage?" and achieved First Class marks. Walford's academic achievements and professional experience have equipped her with a unique blend of skills, including marketing, leadership, and archival studies.

Experience

  • The Silver Mountain Experience
    • Attraction Manager
      • Feb 2018 - Present

    • Attraction Team Leader
      • Aug 2015 - Feb 2018

      Marketing activity and day-to-day management of heritage tourist attraction.Experience has included:• Marketing campaigns through email, telephone and post• Leading and guiding other staff• Networking with other businesses to stimulate marketing impact• Organisation of events and educational visits• Regular use of social media to promote attraction• Research into target audiences• Active delivery of marketing material in person and meeting with local businesses• Radio speaking to promote attraction• Handling of enquiries• Customer service and active on-hand tasks at the site• ICT and spread sheet work• Trading analysis • Rota production• Stock management• Money handling, cash float checking and administering invoices

    • Deputy Team Leader
      • Jul 2015 - Aug 2015

  • Aberystwyth University
    • Aberystwyth
    • Peer Mentor
      • Sep 2015 - Jun 2016
      • Aberystwyth

  • Llanerchaeron National Trust
    • Volunteer
      • Oct 2015 - Apr 2016

  • Ceredigion Archives
    • Aberystwyth
    • Assistant to Archivists and Record Managers, later volunteer
      • Jul 2014 - May 2015
      • Aberystwyth

Education

  • 2015 - 2016
    Aberystwyth University
    MA, History and Heritage
  • 2012 - 2015
    Aberystwyth University
    BA, Historical and Archival Studies

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