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Lucas Jorge

LATAM New Business & License Manager at Stichd - PUMA S.A Group at stichd
Intro Book
Lucas Jorge is a seasoned executive with 12 years of experience in managing new businesses and product development for prominent companies, holding an International Executive Master of Business Administration from IESE Business School.
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Location
São Paulo, São Paulo, Brazil, BR
Languages
  • English Native or bilingual proficiency
  • Spanish Full professional proficiency
  • Portuguese Native or bilingual proficiency
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Bio

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Lucas Jorge, a seasoned executive with over 12 years of experience, has established himself as a pivotal force in the Latin American market. As LATAM New Business & License Manager at Stichd - PUMA S.A Group, he has successfully developed and approved collections, price policies, and distribution channels for leading brands. Lucas holds an International Executive Master of Business Administration (EMBA) from IESE Business School and has also completed an intensive week at China Europe International Business School (CEIBS), focusing on international business, cross-cultural management, and global operations. His proficiency in English, Spanish, and Portuguese enables him to effectively communicate with global partners and clients.

Experience

  • stichd
    • Netherlands
    • Retail Apparel and Fashion
    • 500 - 600 Employee
    • LATAM New Business & License Manager at Stichd - PUMA S.A Group
      • Jul 2019 - Present

      A family of experts creating a one-stop-shop for global brands in the areas of fashion essentials, fanwear & lifestyle. Product licensing company stichd has begun a new chapter on July 1, 2019, combining three companies (Dobotex, Dobologic & Branded) into one to build on decades of experience in designing and creating the highest quality bodywear, legwear, swimwear and fanwear for some of the world's leading brands.

    • LATAM New Business & License Manager at Stichd - PUMA S.A Group
      • Apr 2012 - Present

      Work closely together with our local partners in Latin-America, local PUMA subsidiaries and Dobotex Headquarter. It is the responsibility of the new businesses manager to find and maximize all business opportunities in the market while at the same time protecting the PUMA brand equity. Developing and approving collections, Price Policy, Distribution Channels, Merchandizing, Exposition, and Competitors Analysis.

  • VISION3 Consultancy - Managing and Developing New Businesses
    • São Paulo Area, Brazil
    • Owner
      • Mar 2010 - Apr 2012
      • São Paulo Area, Brazil

      Sporting Goods Consultancy Company.Developed Bunisess Plans for Sporting Goods Companies ( American, European and Asian ) that wanted to entered or develop their buiness in Brazil, including best start-up operation systems. ( Local Branch, Distributor or Licence ).Focus on Sport Shoes Market.

  • Alpargatas
    • Brand and Product Manager - Brands ( Mizuno/ Topper / Rainha )
      • Jun 2006 - Mar 2010

  • Grupo Dass
    • São Paulo Area, Brazil
    • Product Manager - Sport Shoes - Brand FILA
      • Aug 2005 - Jun 2006
      • São Paulo Area, Brazil

  • Penalty
    • Product Manager (Shoes, Apparel, Acessories)
      • Oct 2002 - Aug 2005

      Knowledge on market research, product development, product line building, pricing and positioning, marketing campaigns and tools of sales;Segments of Shoes, Apparel and Accessories.

  • IBM
    • Marketing Analyst
      • Oct 2001 - Oct 2002

  • Mondelēz International
    • PCP Analyst
      • Nov 1999 - Dec 2000

  • Maksoud Plaza Hotel
    • Financial Assistant
      • Jun 1998 - Sep 1999

Education

  • 2014 - 2016
    IESE Business School
    International Executive Master of Business Administration (EMBA)
  • 2016 - 2016
    China Europe International Business School (CEIBS)
    International Week ( EMBA IESE Business School ), Interenational and Chinese Business
  • 2010 - 2010
    Fundação Getulio Vargas
    Especialização / Specialization, Comércio Exterior / International Market
  • 2005 - 2006
    Universidade Anhembi Morumbi
    Master's degree, Gastronomy / Food Service
  • 1998 - 2002
    Pontifícia Universidade Católica de São Paulo
    Bachelor, Business Administration and Management

Suggested Services

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Industry Focus. “Retail Apparel and Fashion”

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