Experience

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  Shefaa Al-Dawaa Company

  • Jeddah, Makkah, Saudi Arabia

  • Digital Marketing Manager

    • Nov 2023 - Present
    • Jeddah, Makkah, Saudi Arabia

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  Menzies Aviation

  • Prague, Czechia

  • Marketing Communications Officer

    • Apr 2022 - Mar 2023
    • Prague, Czechia

    Pioneered omnichannel communication strategies in 25+ countries across four continents.✓ Worked closely with the HR department on increasing job application numbers by 35% via social media campaigns in 25+ countries across four continents✓ Collaborated on post-acquisition company's brand identity refresh· Communicated Menzies’ story and message across a diverse range of communication channels to enhance brand awareness in the media presence· Steered and executed the creation of engaging content for PR, social media, B2B offers, corporate websites and other channels in line with brand identity and tone of voice· Optimized communication strategy for different target audiences and identifying opportunities with an agile approach· Managed assignments and deliverables from external agencies to ensure the outputs are consistent with brand guidelines and the overall content schedule· Participated and contributed to inter-departmental brainstorming sessions

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  IKEA

  • Prague

  • Senior Online Content Specialist

    • Apr 2021 - Mar 2022
    • Prague

    Managed content of IKEA websites in three countries and four languages.✓ Implemented 30+ digital campaigns focusing on online sales funnel strategy✓ Collaborated on digital strategy and reported to global HQ marketing team· Managed content of four IKEA websites (CZ/HU/SK region) in CMS with the implementation of SEO principles, use of Google Analytics data, and basic HTML programming skillset while ensuring alignment and brand consistency · Developed a content strategy based on analytical UX knowledge, understanding of customer journey and page structure creation process focused on the improvement of overall customer experience · Collaborated with the Global HQ digital marketing team and local stakeholders on implementation of fast-paced and highly dynamic campaign decisions reflected in digital strategy · Managed a group of 10 translators providing English, Czech, and Slovak translations used for website content and digital campaigns

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  CREATIVE STROKE

  • Prague, Czech Republic

  • Senior Online Content Manager

    • Jan 2014 - Mar 2021
    • Prague, Czech Republic

    Created/consulted long-term communication, marketing and content strategy.✓ Planned, executed and launched 100+ digital campaigns across Europe (SEO, SEM)✓ Built and maintained content for 60+ websites on WordPress· Created and maintained websites, digital marketing campaigns and social media presence for global and regional customers· Built web and eCommerce platform for Promedica/Bayer AG in CZ and SK markets, created the website and maintained it via CMS, continuously improved its search and selling results using Agile methodology· Transformed website/eCommerce and online marketing strategy for the traditional Czech healthy food brand Labeta, including change of visual brand identity and lead generation· Led digital expansion of the US brand Poo-Pourri into CZ and SK region, developed the brand's digital strategy incl. social media content plan and execution, and e-mail marketing· Launched digital marketing campaigns of Patriot Marketing Group across the website, e-mail and social media, using A/B testing, SEO optimization· Accelerated website campaigns, developed and executed social media communication and advertising for big local developer Euro Development

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  Proximity Prague

  • Prague, Czech Republic

  • Digital Project Manager

    • Jan 2013 - Dec 2013
    • Prague, Czech Republic

    Executed rollout of CRM digital platforms in the middle European area; kept key stakeholders informed at all times.✓ Outperformed client's Procter&Gamble expectation of new leads by 25% via CRM platform✓ Conducted preparation of 50+ online marketing & e-mail campaigns focused on customer journey, A/B testing of CTA· Drove implementation of global CRM websites for new Procter&Gamble platforms on European markets· Created and maintained the website via content management system Sitecore, formulated internal creative and communication briefs for the website improvements· Served as a point of contact for the Global client team, distributed across Europe, Asia and the US· Creation of 50+ online marketing & e-mail campaigns (incl. graphic layouts preparation & copywriting)· Dealt with administrative tasks, budgeting & took care of long-term client-agency relationship

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  intent PR agency

  • Team Leader

    • Apr 2010 - Dec 2012

    Owned six key PR accounts and supervised a team of five in-house colleagues and 20 freelancers.✓ Planned and executed 15+ retail store openings coordinating vendors and store managers✓ Promoted to Team Leader after just one year· Managed a team of 5 colleagues to feel empowered and stay focused on exceeding goals· Reported to international clients from FMCG, technology and fashion retail, e.g. New Yorker, Deichmann, KiK Textilien, Nestlé, Epson· In charge of event planning and budgeting; coordinated more than 15 new store openings and over 20 press conferences· Supervised KPI´s fulfilment and reported the results (initiated automation of reporting process and designed templates)· Prepared weekly meeting agenda & presentations, took minutes and secured follow-ups with clients

  • Public Relations Manager

    • Jul 2009 - Mar 2010

    Secured daily client support (10+ accounts) and communiction with journalists✓ Planned and led 15+ Press conferences✓ Written 100+ PR articles and releases· Coordinated clients' new retail store openings and took care of media relations· Handled writing of PR articles, announcements and interviews in both Slovak and English

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  Slovak British Business Council

  • London, England, United Kingdom

  • Marketing & PR Assistant

    • Jun 2008 - Sep 2008
    • London, England, United Kingdom

    · Researched and wrote articles and presentations· Communicated with media, coordinated Events· Curated Marketing materials using Adobe InDesign, Illustrator

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  RTVS

  • Bratislava, Slovakia

  • Executive Assistant │ Slovak television

    • Oct 2005 - May 2008
    • Bratislava, Slovakia

    · Administrative support· Copywriting