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Lu Ann Reeb, Mba is a seasoned marketing professional with 14 years of experience in social media marketing, strategic communications, and public relations. She has held various leadership positions at Emerson College, Boston Media Group, LLC, and Legal Talk Network, and has taught entrepreneurship at Emerson College. She holds an MBA from Suffolk University - Sawyer Business School.

Experience

    • United States
    • Higher Education
    • 700 & Above Employee
    • Chair, Journalism Department
      • Jun 2023 - Present

    • Assistant Dean and Director of Entrepreneurial & Business Studies
      • Aug 2018 - Jun 2023

    • Senior Executive-in-Residence, Director of Entrepreneurship & Business Studies, Emerson College
      • Aug 2012 - Jun 2023

      I teach Entrepreneurship at Emerson College in Boston and serve as the Director of Entrepreneurial Studies and Business Studies.

    • Founder
      • Jan 2010 - Present

      Boston Media Group, LLC was launched in 2010 out of a demand from clients to develop online media and communication strategies that work. With 20 years in Television Broadcasting,14 years in corporate marketing and a deep understanding of business goals, our professionals custom build a strategy that fits the need in a complex global world of communications. We create and differentiate.

    • Founder & President
      • Aug 2005 - Dec 2012

      Legal Talk Network is an online media network for legal professionals in a B2B environment. Creating original content in the form of podcasts and video, Legal Talk Network grew to 15 regularly produced and published legal podcasts, hosted by lawyers with high profile guests globally and over 200-thousand listeners every month. Legal Talk Network was acquired by a California-based company, LAWgical, in December 2012.

    • Co-founder & President
      • Apr 1999 - Dec 2009

      Skyways Communications was launched after a long-time career in Broadcast Television News. I worked as a reporter, producer and news director in four Television markets before workin as Executive Producer at CBS/Boston for nearly 12 years - the best job in Televison News! When the TV News model began to change in the 90's, I took the entrepreneurial plunge, co-founding Skyways Communications with the vision of producing high quality online new media content for corporate clients even before new media was ubiquitous. Clients found our approach of 'story-telling' with online content a compelling strategy. After 10 successful years, Skyways was sunsetted and I founded my own company, Boston Media Group providing a strategic approach to online content as one of the many channels in the fast-paced online communications of today.

  • WBZ TV
    • Boston, MA
    • Executive Producer
      • 1988 - 1999
      • Boston, MA

      Executive Producer in charge of all daily newscasts. Staff of 100.

    • News Director
      • Jun 1986 - Oct 1988

    • Assistant News Director/Producer
      • May 1982 - Jun 1986

      11pm Producer for anchors, Nick Clooney (George Clooney's Dad), Ira Joe Fisher and Dennis Janson, then promoted to Asst. News Director.

    • Reporter/Producer
      • 1980 - 1982

    • Assistant to Editorial Director
      • Sep 1978 - Jan 1980

Education

  • 2006 - 2008
    Suffolk University - Sawyer Business School
    MBA, Business Management
  • 1975 - 1977
    University of Louisville
    Bachelor of Arts (BA), English, History
  • 1973 - 1975
    Tulane University
    History, English

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Industry Focus. “Marketing and Advertising”

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