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Lowell Smith

Founder &amp; Research Director at <span class="not-italic font-text_font lg:text-[18px] text-[16px] font-bold claimed">Vintners Research Services</span>
Intro Book
Lowell Smith is a seasoned researcher with 14 years of experience in quantitative and qualitative research, holding a Master's in Finance, Economics, and Statistics from the University of Oregon.
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Location
St Helena, California, United States, US
Skills
  • Quantitative Research
  • Brand Tracking
  • Qualitative Research
  • Questionnaire Design
  • Strategic Research
  • Show all
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Bio

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Lowell Smith is a seasoned expert in quantitative and qualitative research, with a strong background in brand tracking, consumer insights, and market research. As Founder & Research Director at Vintners Research Services, he has provided online reputational research services for winery tasting rooms since 2010. Notably, Smith led the development of the Napa Valley Wine Wave, a community-wide campaign that set a Guinness World Record for the longest relay wine toast in 2012. He holds a Master of Science in Finance, Economics, and Statistics from the University of Oregon and a Bachelor of Science from Oregon State College.

Experience

  • Vintners Research Services
    • St.Helena, CA
    • Founder & Research Director
      • Jul 2010 - Present
      • St.Helena, CA

      Providing online reputational research services for winery tasting rooms.

  • Napa Valley Wine Wave
    • St.Helena, CA
    • Marketing Director
      • May 2011 - Oct 2012
      • St.Helena, CA

      Created and coordinated a community-wide campaign, The Napa Valley Wine Wave, to set a Guinness World Record for the longest relay wine toast. The prior world&#39;s record was set by Guangzhou, China in November of 2011 with 321 participants.On October 7, 2012 at Charles Krug Winery in St.Helena,...

Education

  • 1961 - 1963
    University of Oregon - Charles H. Lundquist College of Business
  • 1955 - 1959
    Oregon State College

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Industry Focus. “Market Research”

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