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Louise Steenpoorte is a seasoned Creative Director and Art Director with 20+ years of experience in the advertising and design industry. She has a strong background in Art Direction, Creative Strategy, and Visual Communication, with expertise in Corporate Branding, Concept Development, and Graphic Design. Louise has worked with various clients, including major brands and retailers, and has developed a strong portfolio of work in the field of advertising and design.

Credentials

  • Master NFTs
    Nas Company
    Feb, 2022
    - May, 2026
  • Voice & Presentation skills
    VoiceWorks
    Jun, 2020
    - May, 2026

Experience

    • Creative Director/Art Director
      • May 2020 - Present

  • VMLY&R
    • City of Johannesburg, Gauteng, South Africa
    • Associate Creative Director
      • Feb 2017 - Apr 2020
      • City of Johannesburg, Gauteng, South Africa

  • Freelance
    • City of Johannesburg, Gauteng, South Africa
    • Freelance Art Director/Designer
      • Feb 2014 - Jan 2017
      • City of Johannesburg, Gauteng, South Africa

      ● Joe Public: Jet Fashion Retailers ● Draft FCB (1886): Cell C, Sasfin, Nivea● Brand Union: Vodacom, Banc ABC● Avon

  • M&C Saatchi Abel
    • City of Johannesburg, Gauteng, South Africa
    • Senior Designer (Edgars)
      • May 2012 - Dec 2013
      • City of Johannesburg, Gauteng, South Africa

    • Senior Art Director
      • Aug 2011 - Apr 2012

      Jet Clothing retailer, Legit Fashion retailer

  • Singh & Sons
    • Cape Town, Western Cape, South Africa
    • TTL Art Director
      • Dec 2006 - Dec 2010
      • Cape Town, Western Cape, South Africa

      Brands: Kia Motors, Liquid Capital, Distell; Fleur du Cap, Zonnebloem, Graca, Pongracz, Obikwa, Oringina, Digital Eye, Prudential Asset Management, Pharma Dynamics: EfferfluC, Dial a Nerd, Foshini Group: Donna Claire, Sportscene, @Home, Truworths Group: YDE, Truworths, Lindt Chocolate

    • BTL Art Director
      • Jun 2005 - Nov 2006

      Brands:Distell (Fish Eagle, Savanna, Mainstay, Drostdy Hof), Santam, Momentum, Elizabeth Arden (Prevage, Britney Spears Perfume), Media24

    • Event Co-ordinator
      • Jul 2004 - Jul 2004

      Best Before was a one-night-only event held to celebrate local video and installation artists. We held it at the Curve Space in Woodstock and had 25 artists exhibit their work. The turnout was great with over 500 visitors.

    • Web Administrator, Co-ordinator
      • Sep 2001 - Apr 2003

Education

  • 2016 - 2022
    University of South Africa/Universiteit van Suid-Afrika
    Bachelor of Visual Art (Part-time), Visual arts
  • 2003 -
    Vega School of Brand Leadership
    Art Direction and Copywriting Diploma
  • 2000 - 2000
    MediaTek
    Web Development Diploma, Web Design
  • 2024 - 2024
    University of the Arts London
    Online short course, Sustainable Product Design

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