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Louis-robert Handfield is a seasoned hospitality executive with extensive experience in hotel management, revenue analysis, and strategic planning. He has held various leadership positions in top-tier hotels and resorts, including General Manager, Area General Manager, and Chief Executive Officer. Handfield has a strong background in driving business growth, improving customer satisfaction, and implementing effective operational processes. With a professional working proficiency in English and French, Handfield has worked in various regions, including Montreal, Quebec, and internationally in Singapore, Bangkok, and Pusan, Korea. He holds a Bachelor of Commerce degree from McGill University and a College degree in Hotel Management from the Institut de Tourisme et Hôtellerie du Québec, Montreal.

Experience

  • Groupe Handfield Group
    • Saint-Marc sur Richelieu
    • Chief Executive Officer/Président Directeur Général
      • Apr 2013 - Present
      • Saint-Marc sur Richelieu

      GROUPE HANDFIELD GROUPMontreal, Canada 2013-2015 Associate Leading member of the strategic committee aiming at maximizing profits through growth and brand recognition of this multi-service historical family resort.Accomplishments:Secured the necessary capital investments in support of the overall...

    • Canada
    • Hospitality
    • 100 - 200 Employee
    • Area General Manager, Québec region
      • Jan 2010 - Jan 2013

      Lead teams of executives in the creation and implementation of strategic plans aiming at maximizing returns for each of the Québec region full service properties totaling 850 rooms and in excess of 50$ million in annual sales.Accomplishments:• Implemented a strategic plan aiming at reversing the negative Employee Satisfaction index trend across the region resulting in a record 2012 nationwide increase.• Promoted a guest experience culture across the operations resulting in improved Overall Brand Ranking Score and Customer Loyalty indexes from third tier to top tier position. • Produced a market feasibility study in partnership with the city of Tadoussac, resulting in extended seasonality for the tourism community.• Identified creative revenue generation opportunities resulting in the addition of major profit centers adding several points to the net profit performance.

    • Vice-President Operations, Québec
      • Oct 2006 - Jan 2010

      Guided the Québec regional team in areas of expertise from finance, marketing, culture to information technology. Supporting each property towards a successful strategic approach in their respective markets.Accomplishments:• Lead a strategic approach to Property Improvement Plans, reinforcing each property’s leading positions within their respective constituencies. • Identified new market opportunities for each of the Québec properties resulting of an increased market share of up to 15%. • Established SilverBirch Hotels & Resort as a credible Hilton brand ambassador securing a long term partnership between the two organizations.

  • Loews Hotels
    • Montreal, Canada Area
    • General Manager Loews Hotel Vogue, Montreal
      • Mar 2001 - Sep 2006
      • Montreal, Canada Area

      Responsible for the implementation of an organizational structure and culture aiming at reaffirming this property as the premier boutique hotel in the North American market place. Accomplishments: • Recruited top executives to set this hotel for success achieving 88% occupancy and 10 % increas...

    • United States
    • Hospitality
    • 700 & Above Employee
    • Hôtel Director
      • Mar 2000 - Mar 2001

      Ensuring full compliance of corporate mandated programs in all aspects of the daily operations of Le Centre Sheraton. Maintaining team focus on operational ratios in key areas such as finance, marketing, guest and employee satisfaction, realizing record financial performance . Accomplishments: • Enforced a sound communication process ensuring a maximum level of coordination between departments of the hotel. Resulted in a 20% reduction in Problem Occurrence ratings.• Structured and implemented an annual Employee Performance tool covering goal sharing, incentive program, personal development and succession plan. Translated into a 12% employee satisfaction increase.

    • Director of Operations
      • Nov 1997 - Mar 2000

      Responsible for the complete brand transition from Four Seasons’, introducing Westin Hotels & Resorts' culture to the owners and team members. Accomplishments: • Introduced local area network and communication applications in all departments of the hotel. • Implemented a new Property Management System incorporating revenue and sales management processes resulting in 15% increased overall revenues.

    • Director of Opereations
      • Mar 1993 - Nov 1997

      Responsible for the profitable operations and for Westin’s brand compliance in Hotel properties in Singapore, Bangkok and Pusan, Korea.Accomplishments: • Created unique service and product concepts, FF&E selection, elaboration of operating procedures and staffing guidelines in the pre-opening and post-opening stages of the Westin Banyan Tree in Bangkok positioning the property as the Best Business Hotel in Asia.• Assumed responsibility for setting standards, implementing staffing guidelines, training, and overall coordination between hotel services ensuring best brand exposure in the market place.• Conceptualized the first Service Express™ automation system resulting as a new corporate wide brand standard .• Leveraged all corporate driven marketing programs, maximizing exposure and sales.

    • Convention Centre Manager
      • Dec 1989 - Mar 1993
      • Singapore

      Assumed responsibility for setting standards, implementing staffing guidelines, training, and the overall coordination between of hotel supported services of this $20 million (USD) operation consisting of 100,000 square feet of meeting, banquet, and exhibition space.Developed processes, communica...

Education

  • 1982 - 1985
    McGill University
  • 1978 - 1982
    Institut de Tourisme et Hôtellerie du Québec, montréal

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