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Bio

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Louis Giammarino is a seasoned marketing professional with extensive experience in direct marketing, public relations, and advertising management. He has held various roles, including Marketing Director, Advertising Director, and Promotions Coordinator, and has worked with prominent organizations such as Bedford-Stuyvesant Family Health Center, Mazzone Marketing Group, and ESPN SportsTicker. He has developed and implemented comprehensive marketing and branding plans, managed financial departments, and coordinated advertising and multi-media promotions. Louis has a Bachelor of Arts degree in Journalism from Long Island University and has honed his skills in public relations, event marketing, and social media marketing. With over 20 years of experience in the marketing industry, Louis has established himself as a skilled and results-driven professional with a strong background in marketing strategy, team management, and communication.

Experience

    • Hospitals and Health Care
    • 100 - 200 Employee
    • Marketing Director
      • Mar 2014 - Aug 2016

      I'm responsible for development implementing and evaluating the strategic and comprehensive marketing and branding plans to build awareness for the organization's clinical expertise and boost patient volume in key clinical service areas I work closely with physicians and senior leaders of the organization to ensure alignment of brand and image.

    • Marketing Manager
      • Mar 2014 - Aug 2016

    • Director of Marketing
      • Aug 2011 - Jun 2013
      • Brooklyn, NY

      Provide all aspects of marketing support within the specialty marketing list company including but not limited to; email design, promotions, press releases, maintaining website, and managing promotions budgets.

    • Junior Inside Sales Representative
      • Jan 2011 - Jun 2011

      Liquid Technology provides fair asset evaluations, fast equipment removal and immediate payment for your excess I.T. equipment. Whether you're looking for a one-time liquidation or a long-term partner for your asset management needs, Liquid Technology provides the professional results and "secure solutions" you expect.

    • Marketing Assistant
      • May 2009 - Dec 2009

      Managed financial departments with responsibility for Payroll, Accounts Payable and Receivable. Developed sales and marketing databases and contact management systems.Pitched story ideas with news relevance to reporters and secured subjects to be interviewed.

    • Division Coordinator
      • Mar 2007 - Apr 2008

      Acted as liaison for clients between list brokerage and list management departments.Provided support to the sales team, ensuring all sales and service objectives were met.Prepared monthly reports distributed to executive management, researched and assisted on special projects as needed.

    • Advertising and Marketing Manager
      • Oct 2004 - Oct 2006

      Implemented results-oriented advertising and marketing campaigns promoting lists and services for the sales department.Prepared unique direct sales portfolios for the use by executive sales force resulting in a record breaking percentage in the number of successful sales calls. Directed the planning, coordinating, and executing of all special events and trade shows.

    • Promotions Coordinator/Sports Editor
      • Sep 2003 - Apr 2004

      Maintained and cultivated strong press relations to build awareness and promote Vida Houston Magazine. Prepared marketing plans and worked with partner organizations to craft and implement promotional campaigns. Coordinated a variety of PR, events and cause marketing tasks ranging from media relations and event planning (execution and participation), as well as general administrative duties.

    • Advertising Director
      • Apr 1992 - Sep 2001

      Managed, coordinated and directed all advertising and multi-media promotions for one of hte largest service organizations in the direct marketing industry. Responsibilities included media selection, creative development, liason with vendors, management of advertising production and traffic, and control of budget, and measuring effectiveness. Additional duties entailed the design and maintenance of the firm's website and coordinating local and national trade show participate.

    • Advertising Director
      • 1993 - 2001

      Managed, coordinated and directed all advertising and multi-media promotions for one of hte largest service organizations in the direct marketing industry. Responsibilities included media selection, creative development, liason with vendors, management of advertising production and traffic, and control of budget, and measuring effectiveness. Additional duties entailed the design and maintenance of the firm's website and coordinating local and national trade show participate.

    • Reporter
      • 1989 - 1993

      Provided coverage of collegiate and professional sports.Conducted interviews with key players, capsule reporting of event highlights.

    • Assistant
      • 1990 - 1991

Education

  • 1987 - 1990
    Long Island University
    Bachelor of Arts (B.A.), Journalism
  • 1983 - 1986
    Lafayette High School

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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