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Louis Caverly is a seasoned business development and sales expert with 30+ years of experience in the cannabis and adult beverage industries. He has held leadership roles in sales, strategic planning, and management, driving growth and revenue expansion. With a background in music and entertainment management, he brings a unique perspective to his professional endeavors. As a Director of Sales at FundCanna, Spirited Brands, Two Roots Brewing Co., and CFG | Charter Flight Group, Louis has consistently delivered results-driven performance, scaling sales and operations to achieve significant revenue growth and market expansion. His expertise spans business development, sales, marketing, strategic partnerships, and crm management, with a focus on driving growth and revenue expansion in the cannabis and adult beverage industries. Louis holds a B.A. in Entertainment Management from the University of the Pacific, demonstrating his commitment to the business and management aspects of the music and recording industry.

Experience

  • FundCanna
    • Solana Beach, California, United States
    • Director of Sales
      • Dec 2023 - Present
      • Solana Beach, California, United States

      FundCanna brings 30 years of creative financing and $20 Billion of experience in nationwide funding to the Cannabis industry—fast, flexible, and renewable funding for the entire Cannabis Supply Chain.Sales Leadership & Strategy, Performance Management, Customer Relationship Management, Market Analysis & Reporting, and Team Development.

  • Spirited Brands
    • San Diego, California, United States
    • Director
      • Dec 2022 - Nov 2023
      • San Diego, California, United States

      Spirited Brands Holdings is a female-owned and operated premium adult beverage innovation company that is on a mission to offer alcoholic beverage options that cater to today's consumer seeking lower-alcohol, higher-quality beverages without compromising taste or experience.

  • Two Roots Brewing Co.
    • San Diego, California, United States
    • Director of Sales, Western US
      • Jan 2019 - Jul 2022
      • San Diego, California, United States

      As Director of Sales, Western US grew sales expansion of Two Roots Non-Alc Craft from 2 to 28 states, more than $1.3M in sales over ten months, and 44% Y/Y growth in mature markets. In 2019, successfully launched first-to-market cannabis-infused beverages into California markets.

  • CFG | Charter Flight Group
    • San Diego, California, United States
    • VP of Sales
      • Apr 2017 - Aug 2018
      • San Diego, California, United States

      As VP of Sales, increased revenue by 51% in 2018 while lowering client acquisition costs by 4%, culminating in a run rate increase to $20M from $12M.

  • APWireless Infrastructure Partners, LLC
    • San Diego, California, United States
    • VP of Sales, Canada
      • Jul 2010 - Jun 2016
      • San Diego, California, United States

      As Vice President of Canada for APWireless, significantly scaled sales and operations over six years, culminating in a $45M asset portfolio generating $3M annual, inflation-adjusted income stream.

  • Adventure Pop Partners
    • San Diego, California, United States
    • Partner & Touring Musician-Songwriter
      • Jan 2003 - Jun 2009
      • San Diego, California, United States

      Artist-investor joint venture. The roster includes "Holiday and the Adventure Pop Collective," “The Los Dos Bros,” and Adventure Pop Music (BMI). The San Diego-based duo of Louis Caverly and Derric Oliver delivers a collection of defying songs. The melodic sensibility of classic alt-country combined with a playful sense of modern experimentation could best be labeled 'metropolitan folk.' Multi-instrumentalists Caverly and Oliver met when both were on music scholarships at the University of the Pacific’s Conservatory of Music."One number on Feeling Strong that’s sure to attract attention is Holiday’s take on The Beach Boys’ anthemic “Surfer Girl.” Oliver grew up listening to the track on his parent’s boat; recording in Jardine’s studio, the band added throbbing tuba and invited the original Beach Boy to contribute his unmistakable vocals.Jardine says that he was charmed by the group and impressed with the band’s use of unconventional instrumentation. (Holiday does not have a bass player, but frequently uses violin and tuba.) “Their sound is distinctly different,” he says. “It’s kind of refreshing.” ~Monterey County Weekly (Sep 13, 2007)

Education

  • 1989 - 1993
    University of the Pacific
    B.A. Entertainment Management, Music Business

Suggested Services

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Industry Focus. “Business Development and Sales Services, Cannabis and Tobacco Products, Consumer Goods, Entertainment, Food and Beverages, Hospitality, Music, Nonprofit Organization Management, Professional Services, Retail, Tourism and Leisure, Venture Capital and Private Equity.”

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