Experience

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  Ali Abdulwahab Al Mutawa Commercial Co.

  • Kuwait

  • Brand Manager - Sports & Lifestyle - Intersport

    • Sep 2018 - Present
    • Kuwait

    Full P&L responsibility for Intersport Kuwait.Accountable for strategy, planning, buying, visual merchandising, marketing and trading. Representing the business as the prime interface with the vendors and IIC-Intersport.

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  M. H. Alshaya Co.

  • Kuwait

  • Senior Merchandiser - Home Furnishings - Pottery Barn

    • Apr 2017 - Aug 2018
    • Kuwait

    . Co-develop the annual sales strategy & forecasts and then take responsibility for delivering establishedtargets. Managing entire functions including the complete process of stock allocation and maintaining idealstock levels across 11 stores and 7 markets where Pottery Barn is present in the middle east. Analyze sales/stock to determine best selling styles lines, monitoring style and color/fashion trends. Price products, decide sale lines, deals, ISRs and markdown percentage strategy for 5countries through use of perceptual price map. Plan stock builds, initial allocations, re-forecasting, in season buys; assesses store execution ofmerchandising plans, recommends optimum space management options based on storetrends/category sales performance. Seasonal trips to host brand to select the assortment for our stores in the region for each season. Communicating issues and proposing actions together with store Operations and Visual Team

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  Alghanim Industries

  • Kuwait
  • Retail
  • 700 & Above Employee

  • Senior Buyer - Home Division - Safat Home

    • Sep 2015 - Mar 2017

    • In charge of 40% of the entire Furniture business includding the newly acquired brands Natuzzi Editions, Alf Italia and GAMI• Reporting to the Buying Director, I effectively manage a team of 2 comprising a buying associate and a buyer• Suggest the annual sales strategy & forecasts and then take responsibility for delivering established targets• Analyze sales/stock to determine best-selling styles/lines, monitoring style and color/fashion trends• Attend a number of furniture fairs and exhibitions in various countries in order to source ready-made furniture lines, follow trend and explore new potential suppliers• Price products, decide sale lines, deals, and markdown percentage strategy• Decide on stock builds, initial allocations, re-forecasting, in-season buys; assesses store execution of merchandising plans, recommends optimum space management options based on store trends/category sales performance • Communicate issues and propose actions together with store Operations and Visual Teams

  • Buyer - Home Division - Safat Home

    • Mar 2015 - Aug 2015

    • Liaising and negotiating with existing suppliers• Building ties with new suppliers through international trade fairs • Range planning and product selection/sourcing and presentation to the head of Furniture buying• Negotiation of prices, payment terms and shipment dates with suppliers• Liaising with the Supply Chain Team and regional China Office to ensure delivery schedules are met• Price setting for all products to attract customers while staying in line with desired business margins• Competitors visits conducted weekly to monitor market changes, prices and products• Analysis of past sales trends to anticipate customer behavior and buy accordingly• Assisting the Visual Merchandising team in store planning and moves to ensure exposure for all products• Working with the Marketing team in promotion setting and Social Media posts• Conduct product training for the Sales Team • Daily, weekly and monthly reporting/presentation to senior management• Introduced a new range of Garden Furniture that broke the historical company Sales record

  • Assistant Buyer - Home Division - Safat Home

    • Oct 2013 - Feb 2015

    • Produce & analyze reports to determine sales/margin/profit information.• Assist in the forecasting of orders quantities based on stock & sales information, calculating size ratios & monitoring stock levels & movement.• Tracking of invoices & shipments and proactively informs line of deviations. • Assist in pricing strategy, ensuring logic, commerciality & within Brand targets for margin.• Ensure information on internal systems is accurate & make recommendations for corrections.• Communicate to store & warehouse information regarding new arrivals, stock release & returns.• Manage the allocation analysts to ensure allocations and replenishments are managed on a weekly basis.

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  Al-Diwan Rattan & Teak Furniture

  • Indonesia & Syria

  • Export Sale Supervisor

    • Jan 2011 - Sep 2013
    • Indonesia & Syria

    • Attended a number of furniture fairs and exhibitions in various countries in order to source ready-made furniture lines for import to Syria• Identified and evaluated potential export markets and successfully led the company in the penetration of both the Iraqi and Qatari markets as well as a wider distribution in all Syrian Governorates• Planned and exhibited the company’s in-house manufactured furniture lines at numerous international trade fairs, including the world’s biggest outdoor furniture fair in Jakarta • Fulfilled purchase orders (warehouse to showroom) to over twenty showrooms across Syria• Negotiated financing terms with a leading regional bank to offer payment plans to retail customers