Based on the skills and experience listed, I've estimated an hourly rate for Lou Ann. Considering her extensive experience in event planning, which is a specialized field, I've looked at average hourly rates for event planners in the United States. According to data from the Bureau of Labor Statistics, the median annual salary for event planners is around $51,000. Assuming a 40-hour workweek and 52 weeks per year, this translates to an hourly rate of around $25. However, given Lou Ann's 34 years of experience, her skills are highly specialized, and she likely commands a higher rate. I've rounded down to $75 per hour, which is a reasonable estimate considering her expertise and the fact that she is self-employed.