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Lorie Gross is a seasoned marketing professional with 13+ years of experience in managing trade shows, marketing strategies, and brand management. She has held various roles, including Event Operations Manager, Show Director, Marketing and Conference Manager, Corporate Lab Manager, and Sales/Marketing. Lorie holds a Bachelor of Science Degree in Marketing from Madison University and is an ISO 17025 Lead Accredited Auditor.

Experience

    • Event Operations Manager
      • Nov 2023 - Present
    • Show Director
      • Jun 2012 - Nov 2023
    • Independent Consultant
      • Mar 2015 - Dec 2015

      • Created budget and managed• Developed marketing plan• Selected and contracted venue • Selected and managed all outside contractors • Updated website• Defined, built and manage key association support• Defined / developed educational topics• Coordinated all speaker• Assisted in developing ecards...

    • Independent Consultant
      • Jul 2015 - Oct 2015

      • Developed publication list to utilize for growing attendee awareness• Attendee rental list suggestions• Created ecard messages to target prospective attendees and review frequency of ecard schedule as well as design• Contacted key attendees selected by exhibitors• Defined key associations in Ca...

    • Marketing and Conference Manager
      • Jan 2010 - Jun 2012
      • Atlanta

      Develop and maintain relationships with key press, associations, and key buyers. Develop and implement strategic marketing and media plan to increase attendee presences at trade show. Research, develop and oversee symposium programs to ensure that key topics are present. Work with upper manage...

    • Corporate Lab Manager
      • 2004 - 2008

      Developed and managed a wide range of technical testing, including Military Certifications, Quality Control Testing, and Client specific testing. Defined and evaluated laboratory needs, and analyses. Tracked, projected, and reported both projects and certifications turnaround time. Maintained com...

    • Sales/Marketing
      • 2001 - 2004

      Worked within a team environment to carry out a full range of marketing functions. Assisted in Web site promotions, trade show registration and set up. Developed creative print and online marketing collateral. Planned all sales meetings and sponsorships. Provided direct support to Vice President ...

    • Technical Lab, Research & Development Technician
      • Jan 1988 - Jan 2001

      Developed and managed a wide range of technical testing, including Military Certifications, Quality Control Testing, and Client specific testing. Defined and evaluated laboratory needs, and analyses. Tracked, projected, and reported both projects and certifications turnaround time. Maintained com...

Education

  • Madison University
  • CREDINTALS

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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