Bio
Experience
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vHub
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Guadalajara, Jalisco, México
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Marketing Director
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Apr 2023 - Apr 2024
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Guadalajara, Jalisco, México
As the Director of Marketing for the 3 brands in the Finloc 2000 group (vHub, FinPark, Finloc), I have spearheaded marketing strategies, targeting our diverse personas in the transportation industry to create brand awareness, lead generation, and market positioning for all brands. Key responsibilities included but were not limited to: Marketing planning, brand management, content creation & implementation, analytics & reporting of campaigns and KPIs, stakeholder collaboration for industry understanding, and marketing development.
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Marketing Director
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Apr 2023 - Apr 2024
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United States
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Design Services
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700 & Above Employee
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Senior Account Manager
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Apr 2020 - Mar 2023
Responsible for the retention and expansion of my B.O.B by driving customized post-salecustomer experiences, highlighting best practices to drive utilization, product adoption andgrowth through the account lifecycle with a regular cadence. Involved in handling of escalations,product knowledge and adoption, business reviews and working hand in hand with sales,production and MKT departments. Ability to manage a large book of business, 1000+, meet andexceed monthly expansion targets, and to facilitate processes improvement.
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Team Leader
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Aug 2019 - Jun 2020
As a Team Leader, I have enhanced my creative skills to solve daily issues for clients and the production floor while honing the skills of the members on my team. Becoming a more well-rounded professional able to: keep quality standards, organize tasks, proactively spot actions to improve workflow, manage, and coach Designers to be able to grow has been my focus.
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Graphic Designer PRO
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Jun 2019 - Aug 2019
As a Pro Designer, I managed a portfolio of clients with real-time communication, being able toimprove my capability to adapt and assess a daily queue according to different priorities anddeadlines by clients. Collaborating as well with other teams as true teamwork providing supportwhen needed to ease other teammates' queue. Improved communication skills and quality work in afast-paced high performing team.
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Graphic Designer
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Feb 2019 - Jun 2019
My role as an Essentials Graphic Designer allowed me to build good, strong foundations for Design Pickle’s culture and explore my creativity as a designer by keeping up with design trends. Responsibilities included handling a portfolio of clients with a 1-2 day turnaround. Highly detail-oriented with good management of queue to meet a number of closed tickets per day.
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Back To Blank
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Polanco
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Dirección de arte
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Dec 2018 - Feb 2019
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Polanco
In charge of quality, branding guidelines and team direction to create digital content for our clients.
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Walmart Mexico
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Ciudad de México y alrededores, México
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Graphic Design Specialist
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Apr 2018 - Oct 2018
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Ciudad de México y alrededores, México
- Creation of communication campaigns- In house design materials- Packaging design and mock-ups for WM brands such as: Marketside, Great Value, Parents Choice, Aurrera, Bebyto, Cosmetic Lab, Equate- Photo sessions supervision for brand’s product shots- Design for: catalogs, banners, newsletter, brand guides, internal PPTs- Research of Design trends for packaging, elaboration of creative brief and concepts
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Diseñadora Senior
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Jan 2016 - Dec 2017
- Packaging, Social Media and In house design materials
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Diseñadora Senior
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Apr 2013 - Dec 2015
- Graphic Design and creative direction for Kimberly Clark account- Supervision of color proofs and printing materials at the printing plant (mainly offset andflexography)- Account management, contact with client and suppliers- Responsible for Disney licensing and approval system
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Diseñadora Jr
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Apr 2011 - Apr 2013
- Advertising campaigns. Briefing and creative meetings. Social media and print designs
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Education
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2006 - 2010Universidad Iberoamericana, Ciudad de México
Bachelor's degree, Graphic Design -
2006 - 2010Universidad Iberoamericana, Ciudad de México
Licenciatura en Diseño Gráfico, Diseño gráfico -
2002 - 2006Tecnológico de Monterrey
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