Experience

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  Katz TV

  • Boston, MA

  • Account Executive and Sales Manager

    • Dec 2013 - Present
    • Boston, MA

    Utilize negotiating skills and relationships to increase market share for local television stations throughout the country. Prepare and submit availabilities, present and secure sponsorships crossing multiple platforms. Maintain knowledge of stations, markets, programming for assigned advertising agencies. Act as liaison to not only sell station opportunities but to present opportunities that will lead to return on investments for agency clients. Forecast budgets and help funnel potential leads to Katz Partnership & Development team for OTT platform.

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  Petry Television

  • VP/Sales Manager

    • Sep 2007 - Nov 2013

    Oversaw Boston office of Petry Television. Represented local television stations throughout the country with heavy concentration in the New England area. Prepare, submit and negotiate television availabilities. Work with stations to create and present sponsorship opportunities which included digital/mobile elements. Manage and lead client in creating "unwired" opportunity. Utilize client assets in several markets to secure larger piece of business. Maintain orders and forecast budgets.

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  PGR Media

  • Boston, Massachusetts, United States

  • Broadcast Director

    • Jun 2007 - Sep 2007
    • Boston, Massachusetts, United States

    Negotiate media buys. Execute media plans, present completed buys, perform buy maintenance.

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  Petry Television

  • Account Executive

    • Jul 2006 - Jun 2007

    Represent and sell local television stations throughout the country, with heavy concentration in New England area. Prepare and submit availabilities, book and maintain orders placed. Increase market share by educating local broadcast buyer of station capabilities and offerings. Work with agencies to learn marketing objective of advertisers to create and present sponsorship opportunities.

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  MPG Arnold (now Havas Media)

  • Account Director Local Broadcast and Supervisor Local Broadcast

    • 2003 - 2006

    Day-to-day contact with Planning team, Broadcast representatives and clients. Ensure seamless integration of Planning and Buying functions. Identify new advertising opportunities for clients, generate integrated buy/promotion opportunities and seek ways to increase efficiency and productivity on assigned accounts. Execute media plans, present completed buys, perform buy maintenance, reconcile budgets, proof post-buy analysis, and prepare all client documents from the Broadcast team. Aid in the training and supervising of assistants.

  • Local Broadcast Buyer

    • 1999 - 2003

    Buy local broadcast media for various markets. Evaluate all broadcast proposals for media spending in support of marketing objectives. Plan, negotiate, and execute all market specific promotions for television and radio. Analyze and interpret data for post-buy analysis.Category Experience:AutomotiveRetailTravel and TourismBanking

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  RP Alpha Group

  • Greater Boston

  • Spot Broadcast Assistant and Buyer

    • Sep 1995 - Nov 1999
    • Greater Boston

    Input, pay and confirm media invoices and orders for seventeen New England and Up State New York markets. Clear discrepancies and aid Spot Broadcast buyers with maintenance, market research, and planning. Negotiate and buy local broadcast television and radio. Review and analyze post buy analysis.Category Experience:Automotive