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Lori Martinez is a seasoned sales professional with 30+ years of experience in sales operations, leadership, and retail. She has a strong background in selling, training, and merchandising, with expertise in public speaking and new business development. Lori has worked with various companies, including Breeder’s Choice, IMS Trading, Merrick Pet Care, and Old Mother Hubbard, in roles such as Outside Sales Representative, New England Regional Sales Manager, and Product Demonstrator. She holds a Bachelor’s degree in Sociology and Anthropology from Northeastern University and a Master’s degree in Higher Education Administration from Suffolk University.

Experience

    • Territory Manager
      • Mar 2010 - Sep 2011

      Outside sales: • Call on new and established independent retailers, Petsmart, and PETCO, in a 6 state region to sell and promote the complete line of dog and cat food. • Develop business plan for top 20 key accounts.• Interact with pet food distributors to discuss new product lines, create monthly promotions, provide staff seminars, coordinate distributor open house, and reconcile monthly credits.• Develop relationships with distributor representatives to assist in promoting line.• Merchandising of products by developing strategies for display and publicizing.• Conduct seminars to train employees at retail stores.• Assist with the training of our new sales employees.• Product demonstration at retail stores and special events.

  • IMS Trading
    • Wood-Ridge, NJ
    • Outside Sales Representative
      • 2009 - 2010
      • Wood-Ridge, NJ

      Outside sales: • Visit independent retailers to sell complete line of dog treats, stainless steel tie outs, stakes, and bowls. • Attend special events on weekends for animal shelter fundraisers, county fairs, store grand openings, and customer appreciation days. • Merchandising of products by developing strategies for display and publicizing.• Interact with pet food distributors to discuss new product lines and customer accounts.• Grow business by an additional half a million dollars by end of fiscal year.

    • New England Regional Sales Manager
      • 2007 - 2009

      Outside sales: •Visit independent retailers to sell complete line of dog and cat food. •Conduct seminars to train employees at retail stores.•Product demonstration at retail stores. •Merchandising of products by developing strategies for display and publicizing.•Interact with pet food distributors to discuss new product lines and customer accounts.•Attend special events on weekends for animal shelter fundraisers, county fairs, store grand openings, and customer appreciation days.

    • Product Demonstrator – Independent Contractor
      • 2004 - 2007

      •Responsible for promoting the product line by engaging potential new customers throughout Massachusetts and Providence, RI.•Thorough knowledge of OMH and competitor’s products.•Worked with Territory Manager in promoting product at special events.

    • Administrative Staff
      • 1987 - 2007

      Supported the administrative, academic, and research activities of the Laboratory Director, including the following responsibilities:• Coordinated laboratory conferences (more than 50), special events and social gatherings, with academic, industrial, and governmental visitors with attendees ranging from 10 to 200 people.• Advised international graduate students and parents with housing, visas, and MIT Policies and Procedures• Created and maintained FileMaker Pro databases for research lab publications, academic course materials, social events, and travel information.• Acted as building operations manager to maintain efficient operation of building systems • Interviewed and made recommendations for hiring support staff.

Education

  • New England School of Law
  • Northeastern University
    Bachelor, Sociology and Anthropology
  • Suffolk University
    Masters, Master of Education in Higher Education Administration

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Retail”

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