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Lori Carroll profile image

Lori Carroll

National Sales Manager at Federated Media
Intro Book
Experienced marketing professional with 30+ years of experience in media sales, account management, and digital marketing.
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Location
Fort Wayne, Indiana, United States, US
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Bio

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Lori Carroll is a seasoned marketing professional with 30+ years of experience in media sales, account management, and digital marketing. She has a strong background in creating and executing ad schedules across multiple platforms, developing innovative marketing solutions, and providing exceptional client service. Lori holds a Bachelor's degree in Communications from Indiana University Bloomington and has obtained various certifications in digital marketing and sales strategy.

Credentials

  • Digital Marketing and Media Foundations Certification
    The Trade Desk Edge Academy
    Feb, 2023
    - Apr, 2026
  • Certificate in Data Driven Planning
    The Trade Desk Edge Academy
    Feb, 2023
    - Apr, 2026
  • The Agency Pro
    The Center for Sales Strategy
    Oct, 2003
    - Apr, 2026
  • The Marketing Pro
    The Center for Sales Strategy
    Apr, 2003
    - Apr, 2026

Experience

  • Federated Media
    • United States
    • Advertising Services
    • 100 - 200 Employee
    • National Sales Manager
      • Apr 2013 - Present

      Work with national rep firms to create and execute ad schedules across multi-station radio cluster and digital platforms for optimum client results. Develop promotional and digital campaigns in support of campaign objectives. Monitor campaign progress and supply campaign results across all platforms.

    • Federated Media Agency Sales
      • Nov 2010 - Present

      Create and execute ad schedules across multi-station radio cluster and digital platforms for optimum client results. Develop promotional and digital campaigns in support of campaign objectives. Monitor campaign progress and supply campaign results across all platforms.

    • Account Manger
      • Jan 1994 - Nov 2010

      Research client industries to generate innovative marketing solutions that produced increased sales and traffic for clients. Write client focused proposals to solve client's key marketing challenges. Brainstormed with clients and promotional staffs to execute multi-platform ad campaigns. Write broadcast radio copy. Voice ad copy. Execute and track all campaign aspects and recap results back to the client or ad agency.

Education

  • 1989 - 1993
    Indiana University Bloomington, BA Communications 1993
    Bachelor's degree, Communications

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Marketing and Advertising”

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