Experience

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  Contract Event Manager

  • Global

  • Marketing Event and Sales Incentives Manager

    • Jan 2000 - Present
    • Global

    Strategic, logistical and onsite management for numerous domestic and international marketing events, conferences, trade shows, incentives and sales meetings. Projects have included: UNBOUND IDPing Identity Summit - Event Manager* Develop brand presence and managed onsite team at first trade show resulting in clearly defined qualified leads for sales and channel teams to pursue. TACO BELL 2014 "Breakfast Burner" Campaign - San Francisco Street Team ManagerBOYS AND GIRLS TOWN OF ITALY2013 Carmen Marc Valvo San Francisco Fashion Show Fundraiser - Event Production Manager * Managed team of over 50 volunteers* Successful event execution raising over $125K in 3 hours.MICROSOFT2013 - 2014 Surface Tablet Launch - Street Team Manager * Hands-on management of over 100 team members in 4 Bay Area regional markets. * High energy delivery brought product awareness to over 2M people, increased holiday product sales and garnered significant press coverage.NEXENTAServed as Senior Manager of Events - 8 months. * Developed the processes for audience acquisition, registration, sponsorship sales and partnership agreements. * Improved trade show lead tracking system to improve the sales pipeline and better identify quality leads. * Led a brand awareness analysis influencing a major change in overall marketing strategy and focus. * Oversaw logistical and public relations agency management for Japan office launch.MEDICAL DECISION POINT Event Manager* Managed over 250 dinner CME and educational programs throughout the Western United States. Clients included Novartis, Pfizer and Forest Pharmaceuticals.Other clients have included: Intaact, Cisco Systems, Apple, VMWare, American Century Investments, Altera, Xylinx, Kaiser Permanente, Panasonic, Sychron and CustomerThink

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  Boundary

  • Mountain View, California

  • Marketing Events Manager

    • Nov 2012 - Jan 2015
    • Mountain View, California

    Small tech start up with big ideas, creative marketing projects and minimal budgets. Responsibilities included: strategic, logistic and creative event management. Integration of brand strategy, lead gen activities, theme and product engagement for trade shows, marketing events partner events and Meet Ups. Management of creative services. Maximum value for minimum spend ($300K annual trade show budget) Responsible for sales and company meetings logistics, including partnering with C-Level executives on engagement, theme and message development. Execution of creative guerrilla marketing and social media campaigns to increase client base and product use.* Negotiated prime booth locations, fun and creative brand presence (unique booth) and maximum exposure with minimal cost outlay for the Amazon Web Services Summits and AWS Re:Invent shows. * Created "wow-factor" customer event at Nobu Hotel in Las Vegas with celebrity pool-shark, Jeanette Lee and Nobu sushi chef -- resulting in new partner relationships for the company. * Managed employee appreciation event in Los Cabos, Mexico, including air travel, transportation, hotel,meeting logistics and fun activities at a significant overall savings.

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  San Francisco State University

  • San Francisco, California

  • Instructor, Event Management

    • Jan 1999 - Jan 2015
    • San Francisco, California

    Passionate educator and mentor to up-and-coming career professionals. Development of the first-ever event management Bachelor's Degree emphasis major in the San Francisco Bay Area. Designed curriculum, lectures and comprehensive course content for basic and advanced event management classes. Annual student-led charitable fundraising events raised over $10K for charity in recent years.

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  Nimsoft

  • Redwood City, California

  • Global Event Manager

    • Jan 2005 - Jan 2011
    • Redwood City, California

    Key contributor to pipeline growth leading to the ranking as "One of the Best Places to Work" by the San Francisco Business Times in 2008; and the "36th Fastest Growing Software Company", by Inc. Magazine; and the acquisition of the company by Computer Associates. Direct responsibility for strategic, creative management of the annual sales conferences, annual user conferences (both national and international), trade show exhibits, customer, client and internal meetings and events. . Drive cross functional teams (Sales Operations, Engineering, Public Relations, Product Marketing) for logistical communications and integrated product strategies for brand awareness. Create and develop the very prestigious annual President's Club sales travel incentive program responsible for a 300% increase in sales revenues. .

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  Polycom

  • Santa Clara, California

  • Trade Show Manager (Contract Position)

    • Jan 2000 - Dec 2006
    • Santa Clara, California

    Oversaw participation in numerous trade shows including InfoComm, FOSE, American Telemedicine Association, HIMMS, NetWorld + Interop and Comdex (back when the Comdex show was still around). Responsible for working with the Director of Events to drive brand awareness and interface with cross functional sales and product teams to develop an integrated marketing and sales strategy to gain maximum product exposure and increase the sale pipeline at events. Note: During this time Polycom went from a privately-held company to a public IPO.

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  Microsoft

  • San Francisco, Los Angeles, Minneapolis and New Orleans

  • Event Manager - Wordwide Partner's Conference (Contract - through Key Events)

    • Jul 2000 - Jul 2005
    • San Francisco, Los Angeles, Minneapolis and New Orleans

    Seamless integration with the Key Events team to work on numerous special projects. Lead the strategic planning and execution of a 1800 person Dine Around for Novartis Pharmaceuticals. Manage ancillary Field Team events at Annual Microsoft partner conferences and support the large scale programs: - New Orleans: Worked with the city to close down Decatur Street and held a block party in front of the House of Blues (Backstreet Boys and Dr. John performed).- Los Angeles: Santa Monica Pier Party for 8,000 people. - San Francisco: Concert for 10,000 at Moscone Center with the B-52's and manage Bill Gates' multiple concurrent appearances.- Minneapolis: Private event on Nicollet Island with the (Hootie and the Blowfish performed)