Experience

• 

  Consigli Construction Co., Inc.

  • Milford, Massachusetts, United States

  • Senior Marketing Manager

    • Jan 2024 - Apr 2024
    • Milford, Massachusetts, United States

    - Performed an extensive 3 week brand audit resulting in executable recommendations to hire top talent, acquire new projects, and increase brand visibility. - Served as the sole gatekeeper for all creative requests company wide, project managing for a team of 2 graphic designers and 3 junior marketing staff.- Collaborated with executive and regional marketing teams to develop comprehensive content strategies supported by analytics and data.- Produced dynamic copy for corporate social media accounts, personal executive LinkedIn profiles for employee advocacy, and internal communication by way of emails, podcast scripting, and blog writing. - Author of 3 SOPs for marketing campaign management, content acquisition, and approval processes. - Served as campaign lead for company wide and industry recognized Women in Construction (WIC) week, resulting in a 179% increase in engagement and over 47,000 impressions on LinkedIn.

• 

  Say Sorbet

  • United States

  • Director of Social Marketing and Brand Development

    • Nov 2022 - Dec 2023
    • United States

    My role at Say Sorbet is to elevate our clients' marketing efforts, specializing in social media and brand development. These comprehensive offerings include but are not limited to:- Execute marketing strategy for multiple national and global brands across various social platforms, including Facebook, LinkedIn, Instagram, and Twitter/X. - Authoring copy and graphic assets as needed for online marketing and digital/print collateral.- Auditing current social and brand standards to provide feedback that offers opportunities for growth and accomplishing predetermined goals.- Managing paid social campaigns seen by more than 300,000 unique viewers.- Auditing current social and brand standards to provide feedback that offers opportunities for growth and unique storytelling.- Extensive research on varying topics including networking opportunities and tradeshows.- Offered insight on tradeshow display design and takeaway items. - Serve as an educational resource for clients' staff on how to cultivate brand voice, tone, and narrative.

• 

  The ALS Association

  • Territory Marketing & Communications Manager, New England

    • Jul 2022 - Oct 2022

    A promotion from my role as Communications & Marketing Manager handling only Massachusetts, my scope expanded to also include VT, NH, and ME. In addition to those listed below, my duties included:- Serving as liaison between National staff and Territory, offering guidance and policies referencing marketing and communications. - Authoring and disseminating internal communications to local leadership regarding brand adherence and upcoming campaigns.- Providing critical feedback surrounding national brand strategy and campaigns.- Helping author processes and SOPs for all 39 chapters nationwide that ensured consistent marketing efforts.- Serve as authority on all collateral used externally.

• 

  The ALS Association - Massachusetts Chapter

  • Communications & Marketing Manager

    • Feb 2019 - Jul 2022

    My role was to handle any and all communications for The ALS Association Massachusetts Chapter. This included but was not limited to: - Solely managed the Chapter's 5 social media platforms including Facebook, Twitter, Instagram, LinkedIn, and YouTube. - Mined compelling content from within the ALS community to increase organization transparency that drove donor contributions and involvement. - Crafted digital and print assets including social graphics, flyers, direct mail, email image embeds, and copy for events, programs, and organization marketing.- Edited and approved copy authored by other department leads to ensure consistent brand, voice, and grammatical precision. - Developed a video production program including the creation of a brand new YouTube channel and the writing and editing of 67 original videos, resulting in 134,000 cross-channel views. - Crafted a unique local brand by way of voice, tone, aesthetic, and narrative curation with a particular focus on sensitivity for the ALS community.- Assisted managers with hiring for both development and finance/operations departments. - Served as main administrator for a year long website redesign and transition to Drupal. Had primary discretion regarding layout, copy, navigation, and imagery. - Managed and served as primary contact for Chapter's external PR agency and associated contractors. - Generated the Massachusetts monthly e-newsletter sent to over 20,000 recipients.- Originated an employee and team bonding program called "The Sunshine Committee" and planned monthly events for employee engagement. - Provided marketing strategy for both in-person and virtual events that generated six-figure fundraising totals each year.

• 

  Dwell360

  • Newton, MA

  • Social Media Manager & Client Support Specialist

    • Jan 2014 - Jan 2019
    • Newton, MA

    Single handedly managed this boutique, luxury real estate firm's various social media channels including Facebook, Instagram, and YouTube. Additional duties included:- Created company content including blogs, social media imagery and associated copy, and other marketing materials including EDDM mailings, event signage, and infographics.- More than doubled follower count as social media coordinator and community manager across Facebook, Instagram, and Twitter/X. - Held bi-annual educational trainings for staff and executive leadership on best practices for personal social media and business pages.- Managed client relationships via transaction coordination from the point of Purchase and Sale onward. - - Over 4-6 weeks, this involved facilitating communication with the client on behalf of the brokerage, attaining transaction-crucial information from the real estate lawyer and mortgage broker, and helping schedule meetings, house viewings, and closing.- Acted as sole manager of founders' bespoke DwellAgent CMS, building and editing unique websites for 8 brokerage agents and individual property listing pages. - Organized and filmed an interview video series with entire company featured on multiple webpages and company social accounts.- Assisted with nearly 400 children's crafts at annual town fair at which company was a sponsor and networked with the community.- Generated and delivered holiday gift boxes containing local goods for client base of more than 300 contacts.- Proposed and organized company's philanthropic involvement with Relay for Life, raising nearly $10,000 for the American Cancer Society.

• 

  DwellAgent

  • Newton, MA

  • Customer Technical Support Manager

    • Jan 2014 - Jan 2019
    • Newton, MA

    Managed the DwellAgent platform's instant chat to assist clients with any issues. This included but was not limited to: software problems, education on how to best utilize the site's offerings, and general platform questions.

• 

  Independent

  • Child Care Provider

    • Oct 2003 - Aug 2013

    Provided for safety and care of children aged 3 months - 12 years. Trained incoming 'au pair' on special procedures and care for 15 month old child upon departure.

• 

  Stratford Academy Johnson House

  • Stratford, CT

  • Assistant Director

    • Dec 2007 - Jun 2013
    • Stratford, CT

    Directed over 90 elementary aged children in after school theatrical setting. Organized parent and staff volunteers, provided backstage direction, and helped make executive decisions on both stage and actor dressing such as sets, props, and costumes.

• 

  Sikorsky Aircraft

  • Stratford, CT

  • Independent Contractor - Electronic Records Department

    • Jun 2008 - Aug 2010
    • Stratford, CT

    Reorganized and archived thousands of sensitive legacy microfilms, blueprints, and digital documents. Created more efficient storage methods. Trained incoming interns on tasks and responsibilities for Electronic Records Center. Provided engineers with requested prints on demand. Wrote copy for company website per request of cooperating department.

• 

  Stratford Academy Johnson House

  • Stratford, CT

  • Sound Management Director

    • Jun 2003 - Jun 2007
    • Stratford, CT

    Managed sound equipment and distribution for elementary aged children for theatrical productions. Individually placed all microphone hardware on performers. Managed parent and alumni volunteers who assisted backstage. Produced a full schedule for microphone usage among actors throughout performances.