Experience

• 

  Dtp Consultores

  • Mexico
  • Facilities Services
  • 1 - 100 Employee

  • Marketing Manager

    • Jul 2023 - Present

    I Lead 360° campaigns using multiple digital & traditional channels with AI support to track patterns and predict trends for decision making, integrated: technology, data, and real team collaboration with sales leaders. Collaborate with the definition of the go-to-market strategy and strengthen brand positioning.

    Create and propose a Demand Generation mkt plan, manage the mkt activation and make a positive impact. Act as a knowledge partner and mkt expert to strategically guide customers through best practices.

    ACHIEVEMENTS
    - Led omnichannel demand generation campaigns, increasing ARR by 45%.
    - Implemented lifecycle marketing automation, boosting user activation by 40% and retention by 25%.
    - Redesigned email funnels achieving 45% open rates and 12% CTR
    - Developed sales enablement materials that shortened sales cycle by 25%.

    RESPONSIBILITIES:
    - Own end-to-end execution of demand campaigns to acquire, nurture, and qualify high-intent leads and sales opportunities.
    - Collaborate cross-functionally with Sales and BDR teams to implement ABM strategies and tailor content to key accounts.
    - Map and continuously optimize the full customer journey across digital touchpoints (SEO, SEM, paid media, email, promotions), improving conversion rates and engagement.
    - Define target audiences and build compelling digital campaigns that educate, motivate, and convert.
    - Apply A/B testing and performance analytics to refine messaging, content, and channel mix for optimal ROI.
    - Advise business decisions by providing marketing insights and prioritizing initiatives that support scalable growth.
    - Design lifecycle strategies focused on acquisition, retention, cross-sell, and upsell.
    - Enhance marketing processes, campaign measurement, and deployment structures to drive efficiency.
    - Evaluate and report on event performance to inform future GTM strategies.

• 

  Thomson Reuters

  • Canada
  • Software Development
  • 700 & Above Employee

  • Sr. Marketing Manager

    • May 2021 - Jun 2023

    Manage the marketing pipeline in Mexico and LATAM, including sourcing, qualifying, nurturing & managing demand generation. Creation, activation and measurement omnichannel mkt campaigns to deliver on the goals set by Mkt. Drive leads to a sales rep or online purchase transaction. Shape the marketing strategy into campaign strategy briefs and marketing plans (timing, budget, mix of tactics). Responsible for TR’s brand management strategy and ABM campaigns.

    ACHIEVEMENTS
    - Managed marketing pipeline, increasing qualified leads by 65% and reducing CPA by 30%.
    - Executed ABM campaigns targeting Fortune 100 clients, closing $1.8M in contracts.
    - Increased brand awareness by 40% and boosted website traffic by 70% through partnerships.
    - Improved conversion rates by 25% and ROMI to 220% with a $500K budget.
    - Funnel optimization while implemented lead scoring and nurture flows via SFDC, increasing Marketing Qualified Leads (MQLs) by 60% and SQL conversion by 22%
    - Create a strategy Partner Marketing Program which increased the number of new partners by 50% and tripled affiliate channel conversions
    - Built and led a high-performing team of 8, fostering a data-driven culture that boosted team productivity by 35%.

• 

  Hewlett Packard Enterprise

  • Partner Marketing Manager

    • Apr 2016 - Oct 2020

    Drive strategic partner relationships across business, technology, and channel ecosystems (Distributors, VARs, Resellers, Alliances, and System Integrators) to generate new pipeline and grow existing revenue. Lead co-marketing initiatives and demand generation programs (MDF’s) to/through/with partners, delivering impactful customer experiences. Evaluate sponsorships and joint sales opportunities to accelerate market reach and ROI.

    ACHIEVEMENTS:
    - Pioneer in LATAM that launched co-marketing campaigns with 200+ partners, which generating 40% new pipeline.
    - Managed MDF and strategic alliances to generate 3:1 ROI.
    - Grew digital communities by 300% with sustained 6% engagement.
    - Led ABM and sales alignment initiatives across partner ecosystem
    - Developed strategic Demand Generation plans in collaboration with Mexico’s top distributors, resulting in a 50% increase in stock product requests and accelerating channel-driven revenue.

    RESPONSIBILITIES:
    - Develop and execute strategic marketing plans with key partners, aligning on joint GTM goals and ROI targets.
    - Drive a digital-first motion through Partner Portals and enablement in HPE Digital Tools, Reseller, and VAR programs.
    - Lead the planning and execution of co-branded campaigns, virtual/F2F events, and marketing agency operations across global and local markets.
    - Manage strategic alliances and bilateral agreements to optimize partnership value and deliver high-impact joint solutions.
    - Curate content and digital strategies to boost engagement and close more sales opportunities.
    - Build and evolve the partner ecosystem by assessing competitiveness, solution alignment, and long-term strategic fit.
    - Align partner activities with corporate marketing and sales initiatives to drive platform adoption and market expansion.
    - Track and optimize campaign performance using SFDC, ensuring budget efficiency and healthy ROI across programs.
    - Act as a trusted advisor for partners, identifying revenue opportunities, guiding investment priorities, and maximizing MDF usage.

• 

  Eq Manufacturas Sa De Cv

  • Mexico
  • Fabricated Metal Products
  • 1 - 100 Employee

  • Marketing Analyst

    • Oct 2013 - Apr 2016

    Development of new markets to increase demand in the healthcare sector for technological medical equipment, comprehensive development of national and international marketing, implementation and analysis of market research for products and/or services at the national and international levels, benchmarking, brand construction and design, identity manuals, logos, flyers, brochures, banners, digital marketing, website design, and promotional images.

• 

  Morgan Philips Group

  • Luxembourg
  • Staffing and Recruiting
  • 700 & Above Employee

  • Strategic Planner

    • Feb 2011 - Aug 2013
    • Mexico

    Coordination of 40 engineers within Mexico to fulfil preventive maintenance services on medical equipment in government and private hospitals, achievement increase as 30% the cross selling with the new technology of medical equipment

• 

  Nadro

  • Mexico
  • Pharmaceutical Manufacturing
  • 700 & Above Employee

  • Purchase Supervisor

    • Feb 2009 - Jan 2011
    • Mexico

    Logistics analysis of medications distributed across 16 branches in Mexico. Monthly negotiation for new sales opportunities, new product introductions, price updates, returns management, and purchase volumes with wholesalers, laboratories, and assigned accounts.