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Lorena Cordoba profile image

Lorena Cordoba

Vice President at North Strategic (MSL, Publicis Groupe)
Intro Book
Lorena Cordoba, a seasoned communications professional with 8 years of experience, holds a degree in Communications & Psychology from York University and a Post-Graduate Certificate in Corporate Communications from Seneca Polytechnic, with expertise in Media Relations, Public Relations, and Strategic Communications.
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Location
Toronto, Ontario, Canada, CA
Languages
  • English Full professional proficiency
  • Spanish Native or bilingual proficiency
Skills
  • Media Relations
  • Communications Planning
  • Corporate Communications
  • Strategic Communications
  • Crisis Communications
  • Show all
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Bio

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Lorena Cordoba is a seasoned communications professional with expertise in media relations, corporate communications, and crisis management. As Vice President at North Strategic (MSL, Publicis Groupe), she has developed and executed integrated multi-channel programs for top clients across various industries, including technology, finance, and entertainment. Throughout her career, Lorena has honed her skills in public relations, reputation management, and event management, working with notable clients such as FedEx Express Canada, Scotiabank, and Disney Interactive. Her experience spans six years as an Account Director at High Road, and four years as a Counsellor at Cohn & Wolfe, where she managed PR plans for prominent brands like Nintendo of Canada and Intel Canada. Lorena holds a Post-Graduate Certificate in Corporate Communications from Seneca Polytechnic and an Honours B.A. in Communications & Psychology from York University. Fluent in English and Spanish, she is a versatile and results-driven communications professional with a proven track record of delivering impactful campaigns.

Experience

  • North Strategic (MSL, Publicis Groupe)
    • Vice President
      • Jun 2016 - Present
  • High Road
    • Toronto, Canada Area
    • Account Director
      • Feb 2010 - May 2016
      • Toronto, Canada Area

      Developed integrated multi-channel programs from brand awareness to internal engagement, media and influencer relations, content development, strategic partnerships, thought leadership and corporate profiling, events, social engagement and more. Worked on a variety of industries, including techn...

  • Cohn & Wolfe
    • Toronto, Canada Area
    • Counsellor
      • Jan 2006 - Feb 2010
      • Toronto, Canada Area

      Developed, managed and executed various PR plans for Nintendo of Canada, Intel Canada, SanDisk, XM Canada, BIRKS, Tim Hortons and Hill’s Pet Nutrition. Programs ranged from nation-wide media tours to special events, product launches, social networking campaigns and more.

  • Industry PR
    • Toronto, Canada Area
    • Public Relations Intern
      • Apr 2005 - Oct 2005
      • Toronto, Canada Area

      Entry-level position at a lifestyle and beauty PR agency. Supported all company clients through written materials (news releases, advisories, pitches etc.), media relations and event management. Clients included Tiffany & Co., Kiehl’s, Baume & Mercier, Elte, Yzza, Charles Worthington, Sal...

  • Harbourfront Centre
    • Toronto, Canada Area
    • Media Relations & Publicity Intern
      • Sep 2003 - Apr 2004
      • Toronto, Canada Area

      Assisted in research, writing, media relations and promotions for all programming.

Education

  • 2000 - 2004
    York University
  • 2004 - 2005
    Seneca Polytechnic

Suggested Services

This profile is unclaimed. These are suggested service rates with 0% commision upon successful connection

Industry Focus. “Public Relations and Communications Services”

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