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Lorena Cervantes is a seasoned finance professional with expertise in financial analysis, corporate finance, and financial reporting. She has worked as a CFO, Head of Finance, and Financial Controller for various companies, including Innova Schools Ecuador, Grupo Danec, Beiersdorf, Pfizer, and Banco Pichincha. Lorena holds an MBA from Universidad Europea and has completed various certifications in leadership, emotional intelligence, and strategic thinking.

Credentials

  • Liderazgo auténtico & inteligencia emocional
    Escuela de Empresas USFQ
    Jan, 2022
    - Apr, 2026
  • Trabajo en equipo
    LinkedIn
    Aug, 2021
    - Apr, 2026
  • Strategic Thinking
    LinkedIn
    Jul, 2021
    - Apr, 2026
  • Business intelligence para decisiones financieras
    Escuela de Empresas USFQ
    Jun, 2021
    - Apr, 2026
  • Pensamiento estratégico
    LinkedIn
    Jun, 2020
    - Apr, 2026
  • Cómo desarrollar la inteligencia emocional
    LinkedIn
    Apr, 2020
    - Apr, 2026
  • Cómo ser más asertivo
    LinkedIn
    Jul, 2019
    - Apr, 2026

Experience

  • Innova Schools Ecuador
    • Quito, Pichincha, Ecuador
    • CFO - Finance and Administration Manager
      • May 2023 - Present
      • Quito, Pichincha, Ecuador

      An Intercorp company

  • Grupo Danec
    • Quito, Pichincha, Ecuador
    • Head of Finance
      • Oct 2021 - Apr 2023
      • Quito, Pichincha, Ecuador

      Corporate Finance and Financial Planning for the Group (4 legal entities $450MM total annual revenue). Cash Flow and Working Capital managemet. Bank credit lines and debt restructuring. Ad-Hoc Financial modeling for fast and data driven decisions on investments and business opportunities.

    • Germany
    • Personal Care Product Manufacturing
    • 700 & Above Employee
    • Finance Manager
      • Aug 2020 - Oct 2021

      Head of Financial department and member of management team of the affiliate. Responsible for Country Financial Statements, Budget and Financial Forecast planning and steering. Management of P&L, Working Capital, Cash Flow and business KPIs to improve and guarantee profitability. Business Finance Partner working closely with Sales, Marketing and Country Manager to manage Customer Plans, pricing and promotions and portfolio development. Monthly Business Review internal and external. Supervisor for Finance sub areas Controlling, Treasury, Account Receivables, Compliance and Legal

    • Regional Controlling Manager North Latam FP&A
      • Mar 2018 - Aug 2020

      Lead planning, forecasting, and reporting processes on Regional Management Unit providing guidance and support to affiliates (9). Gathering, analyzing and preparing relevant financial information as basis for planning and steering decision processes of the MU management to improve efficiency and profitability of the regional organization. Safeguard financial stability and oversight Financial Statements to reach financial and business targets. Perform internal audits of core control matrix

    • Financial Controller
      • Jun 2016 - Mar 2018

      Financial Planning and Forecasting (P&L, Balance Sheet, Cash Flow), Financial Control and Compliance, Treasury and Credit Management, Supply Chain Controlling

    • Financial Planning Manager
      • Jun 2014 - Apr 2016

      Manage Operating plan and Forecasting cycles, in coordination among areas and ensuring compliance of all deliverablesMonthly analysis of P&L; Revenues (inc. Gross To Net), COGS and Operating ExpensesMonthly presentations on financial results.Accounts Receivable management, supporting collections cycles and credit risk mitigationOther periodic analyses, including pricing and profitability, and inventory mark-ups

    • Financial Planning Senior Analyst
      • Nov 2012 - Jun 2014

      Responsible for FP&A department since July-2013

  • Banco Pichincha
    • Quito Metropolitan Area
    • Financial Planning Analyst
      • Apr 2011 - Nov 2012
      • Quito Metropolitan Area

      Projection of financial statements according to management assumptions, market projections and effects of the changing regulatory environment. Valuation of projects, companies and possible acquisitions and investments of the Pichincha Group guaranteeing the expected returns for shareholders. Reporting and tracking of fundamentals KPI. Business Review for the Board. Consolidation of Group Pichincha’s companies Budgets and Forecast.

    • Finance Trainee
      • Aug 2009 - Mar 2011

      Participation in budget cycles of the Division. Reporting and financial analysis including Net Sales, Launches, P&L deviations, DSO, Sell out and Market Share trends. S&OP support. Business Intelligence and Sales force effectiveness. (IMS, Close UP)

Education

  • 2015 - 2016
    Universidad Europea
    Master of Business Administration (MBA), Business Administration and Management, General
  • 2011 - 2012
    Tecnológico de Monterrey
    Diplomado, Finanzas Corporativas
  • 2006 - 2011
    Pontificia Universidad Católica del Ecuador
    Ingeniera Comercial especialización en Finanzas, Contabilidad y finanzas

Suggested Services

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Industry Focus. “Education”

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